{"id":33066,"date":"2023-11-16T09:55:42","date_gmt":"2023-11-16T09:55:42","guid":{"rendered":"https:\/\/m2comms.com\/?p=33066"},"modified":"2023-11-28T05:12:12","modified_gmt":"2023-11-28T05:12:12","slug":"pr-insights-from-an-account-director","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2023\/11\/16\/pr-insights-from-an-account-director\/","title":{"rendered":"The key to staying on top of the PR game: Insights from an Account Director"},"content":{"rendered":"\n

Looking into the story of our very own Account Director, <\/em>Claire Misalucha<\/em><\/a>, and the experiences that have shaped her and brought her to where she is today. <\/em><\/p>\n\n\n\n

No one can truly predict how one\u2019s life might turn out, or the different twists it may take. This is especially true for M2.0 Communications\u2019 very own Account Director, Claire Misalucha. Through her expertise, she\u2019s been able to lead our team through our greatest successes. <\/p>\n\n\n\n

Her insights are unique to her journey and have been essential in helping the company grow. There\u2019s no simple way to describe it; her years of experience are a complex network of learnings that make her more than just an Account Director. <\/p>\n\n\n\n

At the heart of it all is her simple philosophy: learn, learn, learn<\/strong>. <\/p>\n\n\n\n

Shifting tracks <\/h2>\n\n\n\n

Claire is a testament to the fact that it\u2019s never too late to shift tracks. In college, she\u2019d taken up hospitality. It was to follow along with what her parents had wanted, especially considering the fact that hospitality was a popular course to take at the time. <\/p>\n\n\n\n

However, she\u2019d already known from there what she\u2019d really wanted; to pursue marketing and communications. While she did see her course in hospitality through to the end, she never lost sight of her goal. <\/p>\n\n\n\n

After graduation, Claire took a job in the hotel industry to make good on her degree. At the same time, she took up a masters in her true passion: marketing communications<\/a>. It was this master’s degree that gave her the opportunity to apply to the firms she\u2019d wanted to work for. <\/p>\n\n\n\n

That\u2019s not to say that her undergraduate degree and job in the hotel industry were simply sidelines. As it turns out, having that unique perspective helped her navigate the PR landscape with more ease than others who did not have her experiences in hospitality. <\/p>\n\n\n\n

\u201cThe [hotel] industry taught me how to manage guests. Now, in PR, I\u2019m managing clients<\/a>! It was able to prepare me, since I learned how to deal with different people,\u201d she said.<\/p>\n\n\n\n

A new day, everyday <\/h2>\n\n\n\n

When it comes to the day-to-day life of an Account Director, Claire stated that the first thing she (and all the other account managers) does in the morning is read the news. Whether it\u2019s online news or a physical broadsheet<\/a>\u2013it\u2019s of the utmost importance that she and her team stay on top of what\u2019s happening. <\/p>\n\n\n\n

\u201cWhen I\u2019m meeting with my friends, [they tell me that] they have to detox from social media. For us working in comms, it\u2019s hard! We always have to be in the know of the latest trends,\u201d she said.<\/p>\n\n\n\n

Claire brought up that while everyday starts with the news, what comes after is always a surprise. <\/p>\n\n\n\n

\n

\u201cThere’s no day that\u2019s the same. There\u2019s no template, no formula, which is what I like! Because everyday, I\u2019m learning something. Everyday, I\u2019m creating something, which is what excites me.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Learning and unlearning<\/h2>\n\n\n\n

In line with reading the news each and every day, Claire brought up that the most important takeaway she\u2019s learned through her work in the PR industry so far is this: <\/p>\n\n\n\n

\n

Learn and unlearn. <\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Considering how quickly the PR landscape shifts and evolves, it\u2019s of the utmost importance to learn what\u2019s trending right now, and unlearn what no longer works. This is the key to crafting campaigns that leave an impression<\/a>. <\/p>\n\n\n\n

Along with this, she highlighted that it\u2019s important to know when to take risks. <\/p>\n\n\n\n

What worked yesterday might not work today, and vice versa. When trying to break into the public\u2019s consciousness, you need to know how to make some noise and drum up conversations. <\/p>\n\n\n\n

\n

\u201cAt the end of the day, what you want is results. For us to be able to get that result, sometimes it requires us to go out of the box,\u201d<\/strong> she said.<\/p>\n<\/blockquote>\n\n\n\n

The shape of the future<\/h2>\n\n\n\n

When asked about where she can see herself moving forward, Claire noted that she can see herself doing this for the next 5-10 years of her life. It\u2019s what she\u2019s always wanted, what aligns with her interests, and what she\u2019s great at doing. <\/p>\n\n\n\n

Along with this, she\u2019s also excited to see what the future of marketing itself looks like. With AI on the rise, she shared that she\u2019s been learning how to adapt new technological advancements into her everyday work. <\/p>\n\n\n\n

Overall, Claire\u2019s passion for her job and dedication to the industry so far is what\u2019s propelled not only her career, but this company forward. With how she keeps an eye on the way the PR landscape shifts, she\u2019s certainly on top of trends in all the ways that matter.<\/p>\n\n\n\n

ALSO READ:  Ask the Expert: A Look Into Media Relations as the Heart of PR<\/a><\/p>\n\n\n\n

M2.0 Communications is a PR agency in the Philippines<\/a> that helps brands tell meaningful, data-driven stories. Find out how we help our clients tell their stories by visiting our case studies page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Looking into the story of our very own Account Director, Claire Misalucha, and the experiences that have shaped her and brought her to where she is today.  No one can truly predict how one\u2019s life might turn out, or the different twists it may take. This is especially true for M2.0 Communications\u2019 very own Account […]<\/p>\n","protected":false},"author":21,"featured_media":33111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[271,270],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/33066"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=33066"}],"version-history":[{"count":5,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/33066\/revisions"}],"predecessor-version":[{"id":33072,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/33066\/revisions\/33072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=33066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=33066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=33066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}