{"id":25215,"date":"2022-09-26T07:16:59","date_gmt":"2022-09-26T07:16:59","guid":{"rendered":"https:\/\/m2comms.com\/?p=25215"},"modified":"2023-10-20T06:32:48","modified_gmt":"2023-10-20T06:32:48","slug":"stakeholder-communication-the-passionate-and-passive-stakeholder","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/09\/26\/stakeholder-communication-the-passionate-and-passive-stakeholder\/","title":{"rendered":"Stakeholder Communication: The Passionate and Passive Stakeholder"},"content":{"rendered":"\n
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Every business model has both passive and passionate stakeholders; these two types live on opposite ends of your stakeholder communication spectrum\u2014appealing to one more than the other can make or break your media strategy. <\/strong><\/p>\n\n\n\n

Stakeholders: Passive vs. Passionate<\/h2>\n\n\n\n

Passive stakeholders are the wallflowers of your business. Although they mostly fly under the radar, they\u2019re still relatively up-to-date on your company\u2019s most significant developments. They\u2019ll make guest appearances in meetings now and then but rarely complain about your choices\u2014which constantly keeps you guessing whether or not they\u2019re content with your work.<\/p>\n\n\n\n

On the other hand, passionate stakeholders need to be <\/em>in the know. Even the most minute piece of information is important to them. They\u2019re both your brand\u2019s biggest fans and worst critics. They\u2019ll make the time for you, despite having jam-packed schedules and multiple ongoing projects. They\u2019re the type to always give you notes on every product release or announcement.<\/p>\n\n\n\n

These two types of stakeholders are far from the same. And it seems virtually impossible to satisfy both of their needs\u2014but as is the case with all business models, you have to<\/a>. So how do you satisfy one stakeholder breathing down your neck and the other who trusts that you have everything under control?
It can be polarizing to create a catch-all stakeholder communication strategy, especially when the expectations and deliverables for both are diametrically different. They each have varying levels of interest, influence, and involvement<\/a>.<\/p>\n\n\n\n

While they may seem like the most unlikely duo, understanding their communication needs can greatly inform<\/a> how your company moves forward.<\/p>\n\n\n\n

Passive Stakeholders: Keep it Low-Key<\/h2>\n\n\n\n

Communicating with your least active stakeholder requires a bit more finesse because they\u2019re the ones that are less invested in your daily operations. It\u2019s all about pinpointing the most important piece of information and conveying it to your group of passive stakeholders.<\/p>\n\n\n\n

Having passive stakeholders trains you to be a highly-efficient communicator who asks the need-to-know questions<\/a>: What\u2019s the timeline of the project? What are the set-out goals? What are the tasks and responsibilities?<\/p>\n\n\n\n

Providing in-depth breakdowns and datasets that display your professional prowess can be tempting. But even if your numbers make you look great, they may not interest your typical passive stakeholder. Limit your narratives to what matters to these stakeholders the most<\/a>. Specifically, what\u2019s been released, what\u2019s in the works, and what they should keep an eye out for.<\/p>\n\n\n\n

Keeping your passive stakeholders updated provides transparency without the fatigue that comes with information overload.<\/p>\n\n\n\n

Passionate Stakeholders: Go All Out<\/h2>\n\n\n\n

Once you\u2019ve pinged your passive stakeholders on the most salient touchpoints, the next hurdle is your passionate stakeholder\u2014the data-obsessed pro joint at your hip.<\/p>\n\n\n\n

Passionate stakeholders\u2019 preferences for information benchmark how detailed your stakeholder communication plan can be. Here\u2019s where you can flaunt the statistical breakdowns and comprehensive data points.<\/p>\n\n\n\n

Feel free to create strategic reports<\/a>, complete with figures and link-outs. Ask them to define the extent of information they expect from you. And after numerous correspondences, don\u2019t forget to check on them. They may realize that they only need five charts instead of 20.<\/p>\n\n\n\n

These are the most active participants in your stakeholder communication plan. So it bodes well that you check in on them regularly to confirm their preferences. This way, you don\u2019t waste your time and you\u2019ll also come off as an attentive communicator<\/a>. It\u2019s a win-win.<\/p>\n\n\n\n

The Catch-all Stakeholder Communication Strategy<\/h2>\n\n\n\n

An effective stakeholder communication plan makes way for constructive partnerships and successful products. By boosting stakeholder engagement, you avoid communication silos<\/a> that can greatly limit not just your media strategies, but the potential of your company\u2019s performance.<\/p>\n\n\n\n

Clearly defining the opposite ends of your communication spectrum can be the key to an A1 stakeholder strategy.<\/p>\n\n\n\n

And who knows? A passive stakeholder is one great product feature away from being a passionate stakeholder.<\/p>\n\n\n\n

Need help developing your Stakeholder Communication Strategy<\/a>?<\/p>\n\n\n\n

M2.0 Communications, one of the\u00a0top PR firms in the Philippines<\/a>, offers\u00a0PR Advisory services<\/a>, including Stakeholder Management and Stakeholder Engagement. Learn more about our work by visiting our case studies page<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Every business model has both passive and passionate stakeholders; these two types live on opposite ends of your stakeholder communication spectrum\u2014appealing to one more than the other can make or break your media strategy.  Stakeholders: Passive vs. Passionate Passive stakeholders are the wallflowers of your business. Although they mostly fly under the radar, they\u2019re still […]<\/p>\n","protected":false},"author":7,"featured_media":874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/25215"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=25215"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/25215\/revisions"}],"predecessor-version":[{"id":32714,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/25215\/revisions\/32714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/874"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=25215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=25215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=25215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}