{"id":24215,"date":"2022-11-15T23:03:35","date_gmt":"2022-11-15T23:03:35","guid":{"rendered":"https:\/\/m2comms.com\/?p=24215"},"modified":"2023-10-06T06:17:07","modified_gmt":"2023-10-06T06:17:07","slug":"disruptive-advertising-excuse-me-while-i-disturb-your-experience","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/15\/disruptive-advertising-excuse-me-while-i-disturb-your-experience\/","title":{"rendered":"Disruptive Advertising: Excuse Me While I Disturb Your Experience"},"content":{"rendered":"\n

HEY!<\/strong><\/h2>\n\n\n\n

Getting an ad in the middle of whatever content you\u2019re consuming is equivalent to a virtual slap in the face. It\u2019s annoying, and intrusive, and don\u2019t tell me you like being slapped in the face.<\/p>\n\n\n\n

That\u2019s just weird.<\/em><\/p>\n\n\n\n

Imagine trying to relax or fall asleep to some soothing tunes or ASMR even, and when you\u2019re just about to finally start snoring\u2026 BAM! Do YOU want to know what makes Grammarly great?!<\/p>\n\n\n\n

The main character in the TV show that\u2019s been running for longer than it has any right to be is about to die for the 32nd time and you\u2019re just sitting there hoping they finally put him out of his misery after almost 1,500 episodes and suddenly let\u2019s talk about why this detergent bar eliminates 99.99% of germs.<\/p>\n\n\n\n

What choice do we have?<\/strong><\/h2>\n\n\n\n

Digital advertisements aren\u2019t necessarily all that bad. It\u2019s a growing industry that helps grow other industries<\/a>. It\u2019s an essential part of our economy. But you can\u2019t deny just how disruptive it can be.<\/p>\n\n\n\n

They\u2019re everywhere.<\/em><\/p>\n\n\n\n

Consumer studies in 2018<\/a>show that 91% of people believe that ads are now more disruptive than they have ever been with the ones that pop up being the most popular on the \u201cthanks, I hate it\u201d list. Who would\u2019ve thought that something that forces itself onto the majority of the user\u2019s screen would earn a 73% disapproval rating? Shocking right?<\/p>\n\n\n\n

Even the ones that are supposedly designed to be more subtle in their appearance, banner ads, are being viewed as untrustworthy<\/a>. I don\u2019t know about you but when I see boxes at the side of my screen that says \u201cclick me!\u201d, I immediately think it\u2019s a virus.<\/p>\n\n\n\n

Peace is for the privileged<\/strong><\/h2>\n\n\n\n

It\u2019s not a secret that people find ads intrusive<\/a>. Even the big corporations who do it know that they\u2019re annoying<\/a>.<\/p>\n\n\n\n

People are now willing to pay to be left alone.<\/p>\n\n\n\n

42.7% of internet users around the world use an adblocker<\/a>as of 2021. Imagine paying someone to stop talking because their voice was getting too much.<\/p>\n\n\n\n

When people mess with the system, the system fights back. There are websites that rely on ad revenue to make a buck and once they detect some form of an adblocking program, they restrict content from the user. 74% of these adblock users would rather leave the site<\/a>rather than put up with it.<\/p>\n\n\n\n

Not everyone has the luxury to do so.<\/p>\n\n\n\n

It\u2019s a little ironic that in a world where almost everything is monetized, companies still earn from people who don\u2019t want any part of it. When you have the money to pay for an adblock subscription or a premium version that eliminates pop-ups, why not right? No one likes to be disturbed.<\/p>\n\n\n\n

Companies who earn from ad engagement still earn because you pay them to leave you alone.<\/p>\n\n\n\n

But for those who can\u2019t afford to spend on something that isn\u2019t necessarily a primary need, they\u2019re left to deal with the disruption. The rich stay focused, while the poor remain disturbed.<\/p>\n\n\n\n

M2.0 Communications is a PR firm and social media marketing agency<\/a> helping brands tell meaningful stories through data-driven narratives. Our services include media analytics, PR advisory<\/a>, digital marketing, influencer strategy<\/a>, stakeholder management, reputation<\/a> management, and media training.<\/em> Visit our case studies page to learn more about our work.<\/p>\n","protected":false},"excerpt":{"rendered":"

HEY! Getting an ad in the middle of whatever content you\u2019re consuming is equivalent to a virtual slap in the face. It\u2019s annoying, and intrusive, and don\u2019t tell me you like being slapped in the face. That\u2019s just weird. Imagine trying to relax or fall asleep to some soothing tunes or ASMR even, and when […]<\/p>\n","protected":false},"author":4,"featured_media":13515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/24215"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=24215"}],"version-history":[{"count":3,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/24215\/revisions"}],"predecessor-version":[{"id":24219,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/24215\/revisions\/24219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/13515"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=24215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=24215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=24215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}