{"id":23024,"date":"2023-03-15T07:04:18","date_gmt":"2023-03-15T07:04:18","guid":{"rendered":"https:\/\/m2comms.com\/?p=23024"},"modified":"2024-01-29T05:34:17","modified_gmt":"2024-01-29T05:34:17","slug":"pr-and-event-management-unicef-world-childrens-day","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2023\/03\/15\/pr-and-event-management-unicef-world-childrens-day\/","title":{"rendered":"Voice of the Youth: PR and Event Management for UNICEF’s World Children’s Day"},"content":{"rendered":"\n
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Challenge<\/h2>\n<\/div>\n\n\n\n
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Every year, we celebrate World Children\u2019s Day as a reminder to uphold children\u2019s rights in line with the adoption of the Convention on the Rights of the Child. However, are these rights really followed, and do we really listen to the voices of the kids?<\/p>\n\n\n\n

For World Children\u2019s Day 2022, UNICEF Philippines<\/a> set an avenue to have vulnerable children\u2019s voices heard and provide a platform for them to tell their stories in their own language. <\/p>\n\n\n\n

The event took place on November 20, 2022, two weeks after the start of full face-to-face classes for all students in the Philippines. Following two full years of online classes<\/a>, UNICEF wanted to celebrate the shift back into physical interaction, face-to-face socialization, and access to school services that kids lost over the pandemic. <\/p>\n\n\n\n

During the height of the lockdown, many kids had to deal with stress and anxiety with stringent opportunities for expression. UNICEF thought it was very important to celebrate World Children\u2019s Day 2022 live.<\/strong><\/p>\n\n\n\n

Through storytelling, UNICEF Philippines championed the fundamental right of every child to form and freely express their views. Storytelling is a powerful tool<\/a> for building children\u2019s advocacy skills; to shed light on critical issues that impact lives. M2.0 Communications was brought in to provide PR and event management support to bring this vision to life.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Approach<\/h2>\n<\/div>\n\n\n\n
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The campaign needed to accomplish the following: empower children to tell compelling stories, mobilize the public to listen, and reinforce UNICEF\u2019s role as a facilitator of meaningful engagements<\/a> for the youth. In order to achieve these goals, World Children\u2019s Day had to be greater than what it was previously.<\/p>\n\n\n\n


To inspire creativity, UNICEF started the campaign by conducting workshops wherein young people from varying circumstances were paired with seasoned storytellers in various media \u2013 film, photography, and dance. The mentor-mentee pair developed their story concept based on the theme \u201cWalang Iwanan<\/em>\u201d (Leave No One Behind) and shared their interpretation in the children\u2019s medium of choice. UNICEF\u2019s main role was to bridge the storytellers with the communities, to guide them on ethical filming and child-friendly storytelling<\/a>, and to provide a venue to share their stories so that the public can hear their message.<\/p>\n\n\n

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Photo taken during the UNICEF World Children’s Day event<\/figcaption><\/figure><\/div>\n\n\n

Then, UNICEF held the Festival of Youth, a fun-filled event in partnership with the private sector, youth groups, government allies, and other networks. M2.0 developed the event theme and title: \u201cSigaw ng Kabataan” with the idea that as we are pushed to cope with the challenges that children face each day, we are reminded of the importance of reinforcing childhood\u2019s basic enjoyments. <\/p>\n\n\n\n

This is not about a return to the way things were. For millions of children around the world, \u2018normal\u2019 was never good to begin with. For World Children\u2019s Day 2022, we aimed to reimagine a better present and future for them, as reflected in the voices of young people. For this World Children’s Day, we let children be children. We let them tell their stories. We let their voices be heard. We let them celebrate. <\/strong><\/p>\n\n\n\n

The finalized projects and performances of the participants were featured during the event. UNICEF goodwill ambassadors, Anne Curtis and Gary V, were invited to moderate panels with the youth as well as perform for the attendees. Government and implementing partners<\/a> reaffirmed their commitment to children\u2019s rights, while youth-led organizations set up activity booths for the young audience to enjoy.<\/p>\n\n\n\n

\"pr<\/figure>\n\n\n\n

To further show their support for World Children\u2019s Day, UNICEF invited different LGUs and organizations for the \u201cGo Blue\u201d activation. They lit up their buildings, monuments, and landmarks with a blue color to help draw attention to children\u2019s concerns and the most pressing issues they face.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Results<\/h2>\n<\/div>\n\n\n\n
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Thanks to the collaboration efforts, World Children\u2019s Day 2022<\/a> was a success. It ended up garnering a significant media value of 27,501,258<\/strong>. This was a culmination of various media pick-ups, including CNN TV Coverage, ABS-CBN, Sun Star, and Manila Bulletin.<\/p>\n\n\n

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\"ABS
‘No child left behind: UNICEF Commemorates World Children’s Day<\/a> – ABS-CBN News<\/figcaption><\/figure><\/div>\n\n
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CCLEX shines in blue on World Children\u2019s Day<\/a> – Sun Star Cebu<\/figcaption><\/figure><\/div>\n\n
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\"Manila
Leaving no one behind: PH landmarks turn blue for World Children\u2019s Day<\/a> – Manila Bulletin<\/figcaption><\/figure><\/div>\n\n\n

The event\u2019s media coverage helped spread the message of World Children\u2019s Day and the importance of protecting children\u2019s rights. The media\u2019s participation<\/a> for the event was crucial in amplifying the voices of children and highlighting the various challenges they face. <\/p>\n\n\n\n

The success of World Children\u2019s Day: Sigaw ng Kabataan<\/strong> was not only measured by its media value, but also by the awareness it raised and the progress it made toward securing a better future for children around the world. With the people involved, it is clear that UNICEF reached its goal.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Challenge Every year, we celebrate World Children\u2019s Day as a reminder to uphold children\u2019s rights in line with the adoption of the Convention on the Rights of the Child. However, are these rights really followed, and do we really listen to the voices of the kids? For World Children\u2019s Day 2022, UNICEF Philippines set an […]<\/p>\n","protected":false},"author":21,"featured_media":23026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[142,190],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/23024"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=23024"}],"version-history":[{"count":9,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/23024\/revisions"}],"predecessor-version":[{"id":33513,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/23024\/revisions\/33513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/23026"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=23024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=23024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=23024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}