{"id":2076,"date":"2022-09-26T09:25:06","date_gmt":"2022-09-26T09:25:06","guid":{"rendered":"https:\/\/m2dev.m2comms.com\/?p=2076"},"modified":"2023-10-23T09:21:12","modified_gmt":"2023-10-23T09:21:12","slug":"converting-customer-comments-into-creative-copy","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/09\/26\/converting-customer-comments-into-creative-copy\/","title":{"rendered":"How to Convert Customer Comments Into Creative Copy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2076\" class=\"elementor elementor-2076\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Samantha Wong<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy-1024x683.webp\" class=\"attachment-large size-large wp-image-889\" alt=\"female creative copy writer\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy-1024x683.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy-720x480.webp 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy-600x400.webp 600w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy-150x100.webp 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/Converting-Customer-Comments-Into-Creative-Copy.webp 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>Every company should have a good understanding of the voice of the customer, which tends to evolve over time. How can a company continuously gather consumer feedback to collect nuanced customer insights through creative copy?<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"4ujei-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4ujei-0-0\"><p style=\"\"><span style=\"color: rgb(0, 0, 0); font-family: Poppins; font-size: 18px; background-color: transparent;\" data-offset-key=\"4ujei-0-0\">The voice of your customer (VOC), in the most basic sense, is the condensed set of comments from your customers. But our attempts to summarize VOC into five points on a slide can divert our attention from the actual customer picture.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"finfg-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"finfg-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"finfg-0-0\">Ideally, marketers should consider VOC to be <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.everyonehatesmarketers.com\/podcast\/turning-customer-feedback-into-creative-copy\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"finfg-1-0\">open-form feedback<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"finfg-2-0\">. Verbatim comments that come from the people that answer surveys, participate in focus group discussions or reach out via social media. The words that these people use can be quite powerful as they are often informed by personal customer experience. There\u2019s something special about using genuine testimonials as opposed to sales-pitch-esque headlines and slogans.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"6ptoh-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6ptoh-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6ptoh-0-0\">When VOC is analyzed properly, it can create a reciprocatory <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.everyonehatesmarketers.com\/podcast\/analyze-customer-research-create-great-copy\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6ptoh-1-0\">communication channel<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6ptoh-2-0\"> between you and your customer. But before we understand how to convert comments into copy, we have to understand the right way to collect them.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"6hahl-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6hahl-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"6hahl-0-0\">The customer is always right<\/span><\/h2><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"217m8-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"217m8-0-0\">\n<p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"217m8-0-0\">More often than not, companies try to solve the problem with band-aid solutions, revisiting their VOC strategies maybe once or twice a year. When in fact, a company\u2019s VOC needs to be <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/voice-of-the-customer-VOC\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"217m8-1-0\">continually studied<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"217m8-2-0\"> to get the most out of it.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"2s04o-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2s04o-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2s04o-0-0\">And VOC research can come from pretty much <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.qualtrics.com\/experience-management\/research\/market-research-questions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2s04o-1-0\">anywhere<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2s04o-2-0\">\u2013like social media platforms, suggestion forms, and support and chat logs. It\u2019s also important to survey every single person that comes in contact with your business, whether they\u2019re loyal customers, unsatisfied shoppers, or passing-by visitors. This kind of information can <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.everyonehatesmarketers.com\/podcast\/analyze-customer-research-create-great-copy\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2s04o-3-0\">provide insights<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2s04o-4-0\"> into the vivid customer experience that informs how your business communicates moving forward.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"ebgur-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ebgur-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ebgur-0-0\">Another thing that most market researchers don\u2019t realize is how crucial it is to ask the surveyed customers the <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/collecting-customer-feedback\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins; font-style: italic;\" data-offset-key=\"ebgur-1-0\">right questions<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ebgur-2-0\">. It doesn\u2019t matter if you give them a comprehensive list of everything you want to know. If your wording is off or if the survey is too long, chances are they won\u2019t give accurate or honest answers.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"ep730-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ep730-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ep730-0-0\">Conversion copywriter and interaction designer Momoko Price <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.everyonehatesmarketers.com\/podcast\/turning-customer-feedback-into-creative-copy\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ep730-1-0\">puts<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ep730-2-0\"> it finely, \u201cIt\u2019s extremely difficult to get an accurate sense of what people will, in reality, pay for. You can manipulate that in all these different ways, but what I do use surveys for is, there is an experience that they live and I think that there is an experience that they live around the product, the before, during, and after, that you don&#8217;t want them to.\u201d<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"5jkpq-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5jkpq-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5jkpq-0-0\">This is especially apparent in interviews and surveys that are framed with heavily biased wording. If you\u2019re asking your patrons questions like, \u201cIs our brand the best at service X?\u201d, then you\u2019re just trying to get answers that validate your perspective instead of investigating your customers\u2019 genuine experiences.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"6lblj-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6lblj-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6lblj-0-0\">Price further <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.everyonehatesmarketers.com\/podcast\/turning-customer-feedback-into-creative-copy\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6lblj-1-0\">notes<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6lblj-2-0\"> that it\u2019s important to ask about your customers\u2019 pains and struggles because this is where meaningful narratives can draw from. Having a better understanding of your prospective customers fuels the kinds of sales narratives that are based on real-life customer experiences and woes.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"29l6u-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"29l6u-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"29l6u-0-0\">The customer journey<\/span><\/h2><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"d9ge5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"d9ge5-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"d9ge5-0-0\">VOC research is not limited to one survey\u2013it\u2019s a <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/blog.hubspot.com\/service\/voice-of-the-customer-methodologies\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"d9ge5-1-0\">cyclical process<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"d9ge5-2-0\"> of collecting data, using that information to craft better questionnaire copies, and doing that over and over again as we are collecting more accurate and more nuanced feedback.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"e4mj-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e4mj-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e4mj-0-0\">It\u2019s all about understanding the customer journey and recognizing the messaging hierarchies that work best in speaking to your consumers. Creating a constant flow of communication between your buyers\u2019 expectations and ways to meet their needs can vastly extend your business\u2019s lifespan.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"bjtkm-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bjtkm-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bjtkm-0-0\">Creating creative copy from customer surveys is crucial and should not be overlooked. Because at the end of the day, your company will badly need those numbers. When you ask your customers to answer your surveys\u2013whether it benefits how you service <\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins; font-style: italic;\" data-offset-key=\"bjtkm-0-1\">them<\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bjtkm-0-2\">\u2013you are literally asking them for a favor.<\/span><\/p><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"7d2rm\" data-offset-key=\"b0ju8-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b0ju8-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b0ju8-0-0\">You still need to effectively persuade survey participants through creative copy that answering your feedback forms is good for both you as the seller and them as the customer. And the only way to begin is by asking the right questions. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b0ju8-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b0ju8-0-0\"><br><\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b0ju8-0-0\"><em><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b0ju8-0-0\"><strong>About M2.0 Communications, Inc.<\/strong> <\/span><\/em><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b0ju8-0-0\"><em><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b0ju8-0-0\">M2 is a leading communications agency and <a href=\"https:\/\/m2comms.com\/\" target=\"_blank\" rel=\"noopener\">Public Relations firm in the Philippines<\/a>. We help brands creatively tell meaningful and data-driven stories through an integrated approach that involves building meaningful partnerships, creating meaningful connections, and producing meaningful experiences. <\/span><\/em><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b0ju8-0-0\"><em><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b0ju8-0-0\">Our PR agency specializes in <a href=\"https:\/\/m2comms.com\/data-and-analytics\/\" target=\"_blank\" rel=\"noopener\">media analytics<\/a>, digital marketing and <a href=\"https:\/\/m2comms.com\/reputation\/digital-public-relations\/\" target=\"_blank\" rel=\"noopener\">digital PR<\/a>, <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\" target=\"_blank\" rel=\"noopener\">influencer strategy<\/a>, stakeholder management, <a href=\"https:\/\/m2comms.com\/advisory\/issues-management\/\" target=\"_blank\" rel=\"noopener\">issues and crisis management<\/a>, and media training. <\/span><\/em><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b0ju8-0-0\"><em><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b0ju8-0-0\">Find out how we help clients and partners tell their stories through our <a href=\"https:\/\/m2comms.com\/case-studies\/\" target=\"_blank\" rel=\"noopener\">case studies page<\/a>.<\/span><\/em><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" 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27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024e4800ea2\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every company should have a good understanding of the voice of the customer, which tends to evolve over time. How can a company continuously gather consumer feedback to collect nuanced customer insights through creative copy? The voice of your customer (VOC), in the most basic sense, is the condensed set of comments from your customers. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/2076"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/2076\/revisions"}],"predecessor-version":[{"id":32787,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/2076\/revisions\/32787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/889"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=2076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}