{"id":2075,"date":"2022-09-26T09:25:00","date_gmt":"2022-09-26T09:25:00","guid":{"rendered":"https:\/\/m2dev.m2comms.com\/?p=2075"},"modified":"2023-10-23T07:26:36","modified_gmt":"2023-10-23T07:26:36","slug":"how-meme-marketing-works-for-films-and-how-it-doesnt","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/09\/26\/how-meme-marketing-works-for-films-and-how-it-doesnt\/","title":{"rendered":"How Meme Marketing Works for Films (and How it Doesn\u2019t)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2075\" class=\"elementor elementor-2075\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Renzo Guevara<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/How-Meme-Marketing-Works-for-Films-and-How-it-Doesnt-1024x683.webp\" class=\"attachment-large size-large wp-image-876\" alt=\"man doing meme marketing\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/How-Meme-Marketing-Works-for-Films-and-How-it-Doesnt-1024x683.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/How-Meme-Marketing-Works-for-Films-and-How-it-Doesnt-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/How-Meme-Marketing-Works-for-Films-and-How-it-Doesnt-720x480.webp 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/How-Meme-Marketing-Works-for-Films-and-How-it-Doesnt-600x400.webp 600w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/09\/How-Meme-Marketing-Works-for-Films-and-How-it-Doesnt.webp 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>Memes are an integral part of internet culture. Most of what goes viral on a daily basis are the types of content that don\u2019t take itself too seriously. All of that visibility has the potential to turn almost anything into a massive hit. With the cutthroat world of box office profits today, sometimes the best way to advertise a film is to make fun of it.\u00a0<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"\" data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div class=\"\" data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div class=\"\" data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eavfq-0-0\">\n<div class=\"\" data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2spvi-0-0\">The massive potential a viral post has to reach thousands, if not millions, of people should not be underestimated. A trending post holds so much value, possibly more than a well-made ad. <a href=\"https:\/\/m2comms.com\/2022\/11\/10\/social-media-platforms-the-new-pr-tools\/\" target=\"_blank\" rel=\"noopener\">Social media<\/a> being the&nbsp;<\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2spvi-2-0\">juggernaut&nbsp;that it is with billions of people using it daily, there\u2019s no denying how engraved it is in everyone\u2019s lives. <\/span><\/p>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"24mcc-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"24mcc-0-0\">According to a study conducted by <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.ypulse.com\/report\/2019\/02\/20\/topline-social-media-behavior2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"24mcc-1-0\">YPulse<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"24mcc-2-0\">, 75% of millennials share memes, and 38% follow meme accounts on social media.<\/span><\/div>\n<div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"9rr03-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9rr03-0-0\">Once someone makes a <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.lifewire.com\/what-is-a-meme-2483702\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9rr03-1-0\">meme<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9rr03-2-0\">, and it catches enough attention, it\u2019ll spread all across online platforms to the point that it would be hard to avoid. Because of this, meme culture is often integrated into <a href=\"https:\/\/m2comms.com\/2023\/06\/21\/digital-marketing-campaign-examples\/\" target=\"_blank\" rel=\"noopener\">marketing campaigns<\/a>. The goal is to stand out and be noticed, <\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9rr03-4-0\">isn\u2019t it? <\/span><\/div>\n<div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"datg6-0-0\"><h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"datg6-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"datg6-0-0\">HAHA that\u2019s so funny!<\/span><\/h2><\/div><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"cqa3f-0-0\"><p class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"cqa3f-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cqa3f-0-0\">Movies have always been a large part of meme culture. It helps solidify its place in pop culture for years to come regardless if it was a good or bad product. <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/collider.com\/best-lord-of-the-rings-memes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cqa3f-1-0\">The Lord of the Rings Trilogy<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cqa3f-2-0\">, one of the most critically acclaimed products of the cinema, is still one of the main drivers of internet jokes today. The result? The franchise continues to be relevant to the point that it has <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.primevideo.com\/detail\/amzn1.dv.gti.f856462e-f3f0-47d6-99a7-8e7900ffb935?ref_=dvm_pds_tit_ph_dc_s_g_mkw_sddQ04wCa-dc_pcrid_616760464443&amp;mrntrk=slid__pgrid_139829137603_pgeo_9066818_x__ptid_kwd-10905021\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cqa3f-3-0\">a brand-new TV series<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cqa3f-4-0\">. <\/span><\/p><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7hts0-0-0\"><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.imdb.com\/title\/tt5113044\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7hts0-0-0\">Minions: The Rise of Guru<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7hts0-1-1\">is a film that was recently released earlier this year with massive success bringing home a worldwide box office earning of over $890,000,000 from a budget of just $80,000,000. Given that this is the fifth entry in a franchise that started back in 2010, earning that much profit from a spinoff series is all the more impressive. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9qhl0-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9qhl0-0-0\">How was it able to achieve this? When the first <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.imdb.com\/title\/tt1323594\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9qhl0-1-0\">Despicable Me<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9qhl0-2-0\"> was released more than a decade ago, fans loved the perfect mix of humor and heart that was present in the storytelling as it followed the life of an endearing villain who just wants to make his mark on the world until three children showed up in his life and did it for him. That\u2019s the cheesy marketing pitch of it but, if there was one thing that drove the film to absolute stardom was its side characters, namely, the minions. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"11l1d-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"11l1d-0-0\">These small, yellow, adorable creatures dressed up in blue overalls and lab goggles became a <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.buzzfeednews.com\/article\/danielspielberger\/how-the-minions-took-over-the-world\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"11l1d-1-0\">worldwide phenomenon<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"11l1d-2-1\">almost instantly. And they did all this without even saying a single word. From merchandising to mobile games, and even their very own <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.imdb.com\/title\/tt2293640\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"11l1d-3-0\">spinoff film<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"11l1d-4-0\">, the minions easily became Universal Studios\u2019 mascots. At some point, I even had their \u201cbanana song\u201d as my phone\u2019s ringtone. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4lfhp-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4lfhp-0-0\">When Minions: Rise of Guru was announced, no one expected it but everyone rejoiced at its existence. Gen Z, in particular, <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/sea.mashable.com\/entertainment\/20756\/minions-set-to-shatter-box-office-records-because-gen-z-is-obsessed-with-it\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4lfhp-1-0\">flooded social media<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4lfhp-2-1\">with their unapologetic and ironic love for the franchise. It first started as a joke that people would flock to go and see the film until the \u201c<\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/knowyourmeme.com\/memes\/tickets-to-x-please\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4lfhp-3-0\">Tickets for X, please<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4lfhp-4-0\">\u201d trend started to gain traction.<\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bji13-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-0-0\">It was meant to show a <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/bigwanger12\/status\/1542545749472268288?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1542545749472268288%7Ctwgr%5Ea5b149ab60a80986f1701c507e093c848cd33a23%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fsea.mashable.com%2Fentertainment%2F20756%2Fminions-set-to-shatter-box-office-records-because-gen-z-is-obsessed-with-it\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-1-0\">contrast<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-2-1\">between a film\u2019s stereotypical audience compared to what is being presented in the image. In Minions\u2019 case, people would expect children to be the target audience until a group of grown men, <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/hsunflowers28\/status\/1543201627548651525?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1543201627548651525%7Ctwgr%5Ea5b149ab60a80986f1701c507e093c848cd33a23%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fsea.mashable.com%2Fentertainment%2F20756%2Fminions-set-to-shatter-box-office-records-because-gen-z-is-obsessed-with-it\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-3-0\">dressed in formal suits<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-4-0\">, would show up and buy the tickets for themselves. Stock images were first used until the public took it a step further and <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/evilvillanelle\/status\/1543074824427376646?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1543074824427376646%7Ctwgr%5Ea5b149ab60a80986f1701c507e093c848cd33a23%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fsea.mashable.com%2Fentertainment%2F20756%2Fminions-set-to-shatter-box-office-records-because-gen-z-is-obsessed-with-it\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-5-0\">did it themselves<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bji13-6-0\">. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9989o-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9989o-0-0\">The marketing team quickly rode on the momentum and labeled the entire thing as the \u201c<\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/mashable.com\/article\/gentle-minions-meme-marketing-gen-z\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9989o-1-0\">gentleminion<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9989o-2-0\">\u201d trend. &#8220;[We were] consistently hitting the FYP on <a href=\"https:\/\/m2comms.com\/2023\/02\/21\/tiktok-appealing-to-gen-z-and-the-video-first-market\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> by leaning into the <a href=\"https:\/\/m2comms.com\/2023\/04\/27\/gen-z-is-bringing-back-11-iconic-products-and-trends\/\" target=\"_blank\" rel=\"noopener\">nostalgia and connection Gen Z<\/a> already had to this franchise,&#8221; said Dana Neujahr, the strategist in charge of the film\u2019s social team.<\/span><\/div>\n<div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"8susd-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8susd-0-0\">The \u201cmeme marketing\u201d worked because it was for a product that was already universally recognized and adored. The nature of the joke was centered on the community rallying together in support of the film. Sounds like a perfect formula right? Unfortunately, not everyone gets it right. <\/span><\/div><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"a4sj3-0-0\"><h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"a4sj3-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"a4sj3-0-0\">haha that\u2019s so \u201cfunny\u201d<\/span><\/h2><\/div>\n<div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"c1bj9-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c1bj9-0-0\">If the marketing team behind Minions: The Rise of Guru enjoyed a community-led campaign that was celebratory in nature, the ones for the 2022 <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.imdb.com\/title\/tt5108870\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c1bj9-1-0\">Morbius<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c1bj9-2-0\"> film had the exact opposite. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fmou1-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fmou1-0-0\">Released in the same year, Morbius also had its fair share in the viral spotlight of internet memes but it ended up being the <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.makeuseof.com\/the-power-of-memes-in-marketing-movies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fmou1-1-0\">unfortunate punchline<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fmou1-2-1\">of the jokes rather than the one leading them. <\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fmou1-2-3\">The formula for success was there. A new entry to the <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/hbr.org\/2019\/07\/marvels-blockbuster-machine#:~:text=Its%2022%20films%20have%20grossed,nominations%20and%20awards%20per%20movie\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fmou1-3-0\">massively successful<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fmou1-4-1\">lineup of live-action Marvel films established actors such as Jared Leto and Matt Smith in the cast and potential crossovers with big names such as Spider-man and Venom. The only problem was, the film wasn\u2019t good enough to realize any of its potential. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"78cna-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"78cna-0-0\">The film was both a <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.digitalspy.com\/movies\/a39692679\/morbius-box-office-record-biggest-drop-superhero-movie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"78cna-1-0\">flop at the box office<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"78cna-2-0\"> and a massive hit on social media. If there is one thing that brings people together more than loving something, it\u2019s <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/medium.com\/@23mailboxx\/mob-mentality-social-media-43205bc96395\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"78cna-3-0\">collectively<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"78cna-4-1\">hating almost anything on social media.<\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bi0ai-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bi0ai-0-0\">When it was starting to become clear that the box office profits weren\u2019t going to improve any time soon, the online community coined the phrase, \u201c<\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/knowyourmeme.com\/memes\/its-morbin-time\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bi0ai-1-0\">It\u2019s morbin\u2019 time<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bi0ai-2-0\">\u201d, as a mockery of the film. Internet users <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/gamerant.com\/morbin-time-morbius-meme\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bi0ai-3-0\">doubled down<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bi0ai-4-0\"> on the trend claiming that Morbius was the best film of the year with the hashtag #morbiussweep\u201d. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bn724-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bn724-0-0\">It got to the point where the main actor of the film himself, Jared Leto, posted a <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/jaredleto\/status\/1532849263809396736?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bn724-1-0\">video<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bn724-2-1\">on his official Twitter account in an attempt to ride on the joke. One quick peek at the comments will tell you just how well that went. Spoiler alert: it didn\u2019t. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e1rk3-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e1rk3-0-0\">The ultimate nail in the coffin and possibly the funniest part of all of this was when Sony Pictures, the distributor behind the film, saw just how viral the memes got and decided to re-release Morbius in cinemas. The move gave it the rare prestigious title of being one of the films that <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/gamerant.com\/morbius-second-failure-lesson-studios\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e1rk3-1-0\">flopped twice<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e1rk3-2-0\"> in the cinemas. <\/span><\/div>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6ntuu-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6ntuu-0-0\">Sometimes, a large number of engagements doesn\u2019t always mean that it is the good kind. There\u2019s a difference between laughing at you and laughing with you\u2014something which Sony Pictures <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.midiaresearch.com\/blog\/the-morbius-flop-demonstrates-the-importance-of-measuring-sentiment-not-just-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6ntuu-1-0\">failed<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6ntuu-2-1\">to see.<\/span><\/div><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"a1g8h\" data-offset-key=\"725gf-0-0\"><h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"datg6-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"datg6-0-0\">Conclusion<\/span><\/h2><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-0-0\">Meme marketing can do wonders for any brand if done right. The key is knowing when to ride in on the trend or try to fix the mess altogether. It can mean the difference between constructing a <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><span style=\"color: #1155cc; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-1-0\"><a href=\"https:\/\/m2comms.com\/reputation\/\" target=\"_blank\" rel=\"noopener\">communications campaign<\/a><\/span><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-2-1\">or needing a lot of <\/span><span class=\"rdw-link-decorator-wrapper\" style=\"position: relative;\"><span style=\"color: #1155cc; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-3-0\"><a href=\"https:\/\/m2comms.com\/advisory\/issues-management\/\" target=\"_blank\" rel=\"noopener\">crisis management<\/a><\/span><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-4-0\">.<\/span><\/p><\/div>\n<\/div>\n<p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-0-0\">Need help with your digital marketing and PR campaigns? Check out M2.0 Communications&#8217; <a href=\"https:\/\/m2comms.com\/\" target=\"_blank\" rel=\"noopener\">marketing and PR services<\/a>. As one of the top PR agencies in the Philippines, M2 specializes in public relations, stakeholder management, digital communication, <a href=\"https:\/\/m2comms.com\/reputation\/social-media-management\/\">social media marketing<\/a>, and media analytics.&nbsp;<\/span><\/p><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"725gf-0-0\">Learn more about the work we have done <a href=\"https:\/\/m2comms.com\/case-studies\/\">here<\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d5a7c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d5a7c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d152652\" data-id=\"d152652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e71ec30 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"e71ec30\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024e4fee0bf\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3674c01 elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"3674c01\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024e4feea81\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905c2a8 elementor-widget elementor-widget-ld_blog\" data-id=\"905c2a8\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 905c2a8 blog-id-151372456 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Memes are an integral part of internet culture. Most of what goes viral on a daily basis are the types of content that don\u2019t take itself too seriously. All of that visibility has the potential to turn almost anything into a massive hit. With the cutthroat world of box office profits today, sometimes the best [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[44],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/2075"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/2075\/revisions"}],"predecessor-version":[{"id":32781,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/2075\/revisions\/32781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/876"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=2075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=2075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}