{"id":1986,"date":"2022-09-26T08:35:52","date_gmt":"2022-09-26T08:35:52","guid":{"rendered":"https:\/\/m2dev.m2comms.com\/?p=1986"},"modified":"2024-01-31T07:12:15","modified_gmt":"2024-01-31T07:12:15","slug":"daikin","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/09\/26\/daikin\/","title":{"rendered":"Highlighting Daikin\u2019s Cool Brand Proposition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1986\" class=\"elementor elementor-1986\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30802fb e-con-full e-flex e-con e-parent\" data-id=\"30802fb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-de3543a e-flex e-con-boxed e-con e-child\" data-id=\"de3543a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b9b9f elementor-widget elementor-widget-image\" data-id=\"10b9b9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"521\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/01\/DAIKIN-copy.png\" class=\"attachment-large size-large wp-image-18592\" alt=\"Highlighting Daikin\u2019s Cool Brand Proposition\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/01\/DAIKIN-copy.png 800w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/01\/DAIKIN-copy-300x200.png 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/01\/DAIKIN-copy-720x480.png 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/01\/DAIKIN-copy-150x100.png 150w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6df51487 e-flex e-con-boxed e-con e-parent\" data-id=\"6df51487\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209a2b55 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"209a2b55\" data-element_type=\"widget\" data-e-bg-lazyload=\".elementor-widget-container\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024a28dcfea\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db42280 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"7db42280\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024a28dd829\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Breathing in a Fresh Take on Their PR Strategy<\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f199057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f199057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8fbf7\" data-id=\"fe8fbf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77782af elementor-widget elementor-widget-text-editor\" data-id=\"77782af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"ant-space-item\">\n<div class=\"ant-typography styles_subHeading__1pW5i\" style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif;\">Challenge<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64e4e3d\" data-id=\"64e4e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbc861 elementor-widget elementor-widget-text-editor\" data-id=\"1cbc861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"dkojm\" data-offset-key=\"4r3h5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4r3h5-0-0\"><span style=\"background-color: transparent; text-align: inherit;\"><span style=\"color: #000000; font-family: Poppins;\">As an air conditioning solutions provider, <a href=\"https:\/\/www.daikin.com.ph\/\">Daikin<\/a> provides air conditioning products and services for practically all types of air conditioning needs and offers a complete line-up of residential, commercial and industrial products that promote environmental protection, energy savings, comfort, peace of mind, safety and health. The brand aims to provide total air conditioning solutions to the Philippine market that promote comfort, and top-of-the-line products and services through leading-edge technology.<\/span><\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"dkojm\" data-offset-key=\"3e4r7-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3e4r7-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3e4r7-0-0\">With the COVID-19 pandemic prompting the people to reconsider their lifestyles and how we value the quality of the air around us, Daikin was aiming to highlight their brand proposition against the top players in the industry.<\/span><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63188aa e-flex e-con-boxed e-con e-parent\" data-id=\"63188aa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c60cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c60cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e505\" data-id=\"dc9e505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b006d50 elementor-widget elementor-widget-text-editor\" data-id=\"b006d50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif;\">Approach<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9212e26\" data-id=\"9212e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defccb0 elementor-widget elementor-widget-text-editor\" data-id=\"defccb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"74dpi\" data-offset-key=\"9rm7v-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9rm7v-0-0\">Our themes were focused on showcasing how Daikin, the world\u2019s leading air conditioning manufacturer, continues to make sure families are able to access both clean air and a comfortable living\/working environment during this very challenging time. <\/span><\/p><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"74dpi\" data-offset-key=\"aaosk-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aaosk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aaosk-0-0\"><a href=\"https:\/\/m2comms.com\/our-people\/\">Our team<\/a> took a new approach to highlight their fresh perspective. We focused on key stories that: <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aaosk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aaosk-0-0\">&#8211; showcased the benefits of their newest product line-up, which not only provides efficient cooling but is also eco-friendly. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aaosk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aaosk-0-0\">&#8211; emphasized the brand&#8217;s support for businesses reopening post-lockdown, demonstrating their commitment to the local economy. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aaosk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aaosk-0-0\">&#8211; presents the new partnerships that they made to accelerate the growth of the aircon industry in the country. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aaosk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aaosk-0-0\">&#8211; <a href=\"https:\/\/icelabu.blogspot.com\/2020\/05\/daikin-donates-aircon-units-to-medical.html\">CSR activities<\/a>, which contribute to the betterment of the community and the environment. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aaosk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aaosk-0-0\">To position Daikin as a leader in the industry and increase its share of voice (SOV), we arranged exclusive interviews with Takoyoshi Miki, the President of Daikin Philippines Air Conditioning.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"74dpi\" data-offset-key=\"aiqsp-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aiqsp-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aiqsp-0-0\">In addition to the typical PR metrics, we offer a distinctive media intelligence tool called <a href=\"https:\/\/media-meter.com\/\">Media Meter<\/a>. It goes beyond surface-level analysis, providing comprehensive analytics on the company&#8217;s media exposure. It offers <a href=\"https:\/\/media-meter.com\/report\/\">valuable insights<\/a> into both the quality and quantity of coverage across various media channels, including top-tier online and print media, regional newspapers, and other key platforms. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aiqsp-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aiqsp-0-0\">The monthly reports embody our commitment to thoroughness, enabling us to effectively monitor Daikin&#8217;s share of voice. To ensure a competitive edge, the tool keeps track of the topics covered and published by the brand&#8217;s competitors. This invaluable information empowers us to develop more captivating and innovative story angles that enhance the brand&#8217;s communication strategy.<\/span><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-60fbc2f e-flex e-con-boxed e-con e-parent\" data-id=\"60fbc2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9311e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9311e5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bed94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bed94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0b7f98\" data-id=\"f0b7f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6728d8 elementor-widget elementor-widget-text-editor\" data-id=\"a6728d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif;\">Results<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c606\" data-id=\"634c606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5747f92 elementor-widget elementor-widget-text-editor\" data-id=\"5747f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"white-space: pre-wrap; background-color: transparent; color: #000000; font-family: Poppins;\" data-offset-key=\"5me2p-0-0\">Through M2.0\u2019s <a href=\"https:\/\/m2comms.com\/reputation\/\">PR services<\/a> for Daikin, we were able to further increase the brand\u2019s SOV and extend its reach by gaining outstanding media pickups across online, print publications and blogs. Despite the steep competition with other established brands, Daikin continues to remain in the market conversation for clean, safe, and quality air conditioning products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f6944eb e-flex e-con-boxed e-con e-parent\" data-id=\"f6944eb\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf0a0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1bf0a0f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f70e7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f70e7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5232509\" data-id=\"5232509\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9086bd3 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"9086bd3\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024a28f1c1a\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52eb86a elementor-widget elementor-widget-ld_blog\" data-id=\"52eb86a\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 52eb86a blog-id-86947946 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34635\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34635 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"A Brown Company, Inc. Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/ABCI-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" rel=\"bookmark\">Lifting Up And Spreading Awareness With A Brown Company<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34600\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34600 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"MSD HPV Case Study Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/MSD-HPV-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" rel=\"bookmark\">Spreading the Word to Stop the Spread of Infection with MSD<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34486\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34486 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1050\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1050&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Cemex Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/cemex-case-study-800x1050.webp\" data-aspect=\"0.76190476190476\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/05\/building-connection-innovation-and-value-with-cemex-philippines\/\" rel=\"bookmark\">Building Connection, Innovation, and Value with CEMEX Philippines<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/05\/building-connection-innovation-and-value-with-cemex-philippines\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/05\/building-connection-innovation-and-value-with-cemex-philippines\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Breathing in a Fresh Take on Their PR Strategy<\/p>\n","protected":false},"author":4,"featured_media":18592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/1986"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=1986"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/1986\/revisions"}],"predecessor-version":[{"id":33669,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/1986\/revisions\/33669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/18592"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=1986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=1986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=1986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}