{"id":14323,"date":"2022-12-06T07:41:39","date_gmt":"2022-12-06T07:41:39","guid":{"rendered":"https:\/\/m2comms.com\/?p=14323"},"modified":"2023-03-31T10:53:20","modified_gmt":"2023-03-31T10:53:20","slug":"the-influencer-a-look-at-what-really-sets-off-change","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/12\/06\/the-influencer-a-look-at-what-really-sets-off-change\/","title":{"rendered":"The Influencer: A Look at What Really Sets Off Change"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14323\" class=\"elementor elementor-14323\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: M2 Communications<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCERS.jpg\" class=\"attachment-medium_large size-medium_large wp-image-14546\" alt=\"social media influencer\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCERS.jpg 1500w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCERS-300x200.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCERS-1024x683.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCERS-720x480.jpg 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\"><span style=\"font-weight: bold; font-size: 24px; font-family: georgia, palatino, serif;\">What creates a revolution? From social movements to fashion trends to new technologies: what creates the proverbial spark? Often, we think of trendsetters\u2014contemporary \u201cinfluencers\u201d\u2014at the helm of a great change in human behavior. And while this may be true in certain cases, the reality behind the influencer is more often than not a little less straightforward.<\/span><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>&nbsp;<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\">\n<p>The idea of the influencer has been around since the dawn of civilization. Ordinary citizens look to exceptional individuals\u2014heroes, scholars, men of faith, leaders\u2014for inspiration and affirmation. Throughout history, these individuals have been seen as instigators of movements and revolutions in different fields such as religion, <a href=\"https:\/\/m2comms.com\/2022\/11\/15\/the-medfluencer-is-in-how-covid-19-produced-a-new-variant-of-influencers\/\">science<\/a>, and industry.<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">Today, influencers have become central in the common perception of how trends, social movements, and innovation are spread among societies. This idea is especially prevalent in our understanding of popular culture and the field of marketing. When companies come up with campaigns to promote a product, they look to celebrities and <a href=\"https:\/\/m2comms.com\/2023\/02\/13\/top-filipino-medical-influencers-on-facebook-in-2023\/\">individuals with large spheres of influence<\/a> to become \u201cevangelists,\u201d in hopes of converting their followers into adopters of that product.<\/p>\n<h2 style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">The fallacy and myth of influence<\/h2>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\"><em>\u201cMass influence exists, but it\u2019s often confused with popularity. They\u2019re not the same thing,\u201d \u2014Lee Odden, CEO, TopRank<\/em><\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">In his latest book, \u201c<a href=\"https:\/\/www.goodreads.com\/en\/book\/show\/53369466-change#:~:text=The%20problem-,Most%20of%20what%20we%20know%20about%20how%20ideas%20spread%20comes,behavior%20is%20%22nudged%22%20forward.\">Change: How To Make Big Things Happen<\/a>,\u201d Centola comments that the myth of the influencer and the emphasis on their role in change appeals to humanity\u2019s love of heroes.\u00a0<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">Indeed, singling out notable individuals as pivotal in instigating radical change is an easier sell when building a narrative of a revolution. As humans, we are drawn to that clear David and Goliath story where the hero and the obstacle are very clearly illustrated. However, reality is almost always never this simple, and this is the same case when it comes to the spread of influence.<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">So while high-profile influencers, with their large network of connections, play a significant part in sparking change, there is mounting evidence that points to a misunderstanding of their influence. The traditional view depicts humans as taking a more passive role in accepting information when in reality, they actively receive and analyze information, deciding for themselves whether to accept or reject that information.<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">This means that adoption by the general public is not merely borne out of an influential person\u2019s endorsement, but rather the social acceptance within an individual\u2019s immediate social network.\u00a0<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\"><em>\u201c[\u2026]The crucial networks of social change are not the hub-and-radiating spoke patterns that surround highly connected \u201cinfluencers,\u201d but rather the interlocking ties that permeate the network periphery.\u201d\u2014Damon Centola, \u201cChange: How To Make Big Things Happen\u201d<\/em><\/p>\n<h2 style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">Rethinking <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">influencer strategy<\/a><\/h2>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">Why do deliberate attempts to engineer \u201cviral hits\u201d almost always fail? It\u2019s because the idea that a select, highly connected few serve as gatekeepers for the social acceptance of fashion trends, popular music, social norms and technology becomes increasingly improbable especially in the age of digital.<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">This makes more sense when you look at the growth of decentralized grassroots social activism such as the Black Lives Matter movement. It wasn\u2019t because of any one famous person, but because of many individuals with closer, more intimate, and more meaningful networks.\u00a0<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">What this all boils down to is that the idea of influence needs to be re-thought. Because while highly connected influencers will be effective in generating awareness, it\u2019s most likely the peripheral individuals that will drive actual conversion.<\/p>\n<p style=\"text-align: start;\" data-block=\"true\" data-editor=\"7j8l1\" data-offset-key=\"9ikb9-0-0\">Maybe it\u2019s time to look beyond follower count and likes. Maybe it\u2019s time to look at more meaningful indicators of engagement.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: bold; font-size: 18px;\">Related Content:\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><a style=\"background-color: #ffffff;\" title=\"\" href=\"https:\/\/m2comms.com\/2022\/11\/15\/the-medfluencer-is-in-how-covid-19-produced-a-new-variant-of-influencers\/\" target=\"_blank\" rel=\"noopener\">The Medfluencer: A New Variant of Social Media Influencers<\/a><\/li>\n<li style=\"text-align: left;\"><a title=\"\" href=\"https:\/\/m2comms.com\/2023\/02\/21\/how-medfluencers-are-changing-the-face-of-patient-education\/\" target=\"_blank\" rel=\"noopener\">How Medfluencers are Changing the Face of Patient Education<\/a>\u00a0<\/li>\n<li style=\"text-align: left;\"><a title=\"\" href=\"https:\/\/m2comms.com\/2023\/02\/13\/top-filipino-medical-influencers-on-facebook-in-2023\/\" target=\"_blank\" rel=\"noopener\">Top Filipino Medical Influencers on Facebook in 2023<\/a><\/li>\n<li style=\"text-align: left;\"><a title=\"\" href=\"https:\/\/m2comms.com\/2023\/03\/03\/5-tips-for-viral-content-from-famous-tiktokers-on-healthtok\/\" target=\"_blank\" rel=\"noopener\">5 Tips for Viral Content from Famous TikTokers on #HealthTok<\/a><\/li>\n<li style=\"text-align: left;\"><span style=\"text-align: center;\"><a href=\"https:\/\/m2comms.com\/2022\/11\/15\/influencer-marketing-vs-traditional-marketing\/\">Influencer Marketing vs Traditional Marketing: Which One Is Better?<\/a><\/span><\/li>\n<\/ul>\n<div style=\"text-align: left;\">\u00a0<\/div>\n<p style=\"text-align: left;\"><em style=\"background-color: transparent; color: #000000; font-family: Poppins; white-space: pre-wrap;\">M2.0 is a communications agency and <a href=\"https:\/\/m2comms.com\/\">PR company<\/a> helping brands stand out and engage their target audience through <a href=\"https:\/\/m2comms.com\/data-and-analytics\/\">data-driven<\/a> narratives. We specialize in <a href=\"https:\/\/m2comms.com\/advisory\/\">PR advisory<\/a>, influencer management, <a href=\"https:\/\/m2comms.com\/2022\/09\/26\/stakeholder-communication-the-passionate-and-passive-stakeholder\/\">stakeholder communication<\/a>, <a href=\"https:\/\/m2comms.com\/reputation\/\">reputation management<\/a>, and media training. <\/em><\/p>\n<div style=\"text-align: left; color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; margin: 1em 0px; position: relative; direction: ltr;\" data-offset-key=\"8v98e-0-0\"><span style=\"font-size: 16px;\"><span style=\"color: #000000; background-color: transparent; font-family: Poppins;\" data-offset-key=\"8v98e-0-0\"><em>Learn more about our work<\/em><\/span><em style=\"text-align: inherit; background-color: transparent; color: #000000; font-family: Poppins;\"> by visiting our case studies <a href=\"https:\/\/m2comms.com\/case-studies\/\">page<\/a>.<\/em><\/span><span style=\"font-size: 21px; text-align: center; color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif;\">\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660248d31ef3d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660248d31f6f4\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What creates a revolution? From social movements to fashion trends to new technologies: what creates the proverbial spark? Often, we think of trendsetters\u2014contemporary \u201cinfluencers\u201d\u2014at the helm of a great change in human behavior. And while this may be true in certain cases, the reality behind the influencer is more often than not a little less [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":14546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/14323"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=14323"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/14323\/revisions"}],"predecessor-version":[{"id":23593,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/14323\/revisions\/23593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14546"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=14323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=14323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=14323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}