{"id":14059,"date":"2022-11-23T01:13:43","date_gmt":"2022-11-23T01:13:43","guid":{"rendered":"https:\/\/m2comms.com\/?p=14059"},"modified":"2024-03-06T11:44:52","modified_gmt":"2024-03-06T11:44:52","slug":"pfizer","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/23\/pfizer\/","title":{"rendered":"Pfizer PD Alliance in Motion: A Race Against Pneumonia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14059\" class=\"elementor elementor-14059\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f199057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f199057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8fbf7\" data-id=\"fe8fbf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77782af elementor-widget elementor-widget-text-editor\" data-id=\"77782af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"ant-space-item\">\n<div class=\"ant-typography styles_subHeading__1pW5i\" style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Challenge<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64e4e3d\" data-id=\"64e4e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbc861 elementor-widget elementor-widget-text-editor\" data-id=\"1cbc861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"2ran2\" data-offset-key=\"7ls6f-0-0\"><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"gdfv\" data-offset-key=\"32fgj-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"32fgj-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"32fgj-0-0\">According to the <a href=\"https:\/\/www.who.int\/health-topics\/pneumonia#tab=tab_1\">World Health Organization<\/a>, pneumococcal diseases (PD), which include pneumonia, kill almost one million children under the age of five every year. This number is greater than the deaths from other infectious diseases like HIV, malaria, and tuberculosis. <\/span><\/div><\/div><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"gdfv\" data-offset-key=\"6piuu-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6piuu-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6piuu-0-0\">To combat this child killer, pharmaceutical giant <a href=\"https:\/\/www.pfizer.com\/\">Pfizer<\/a> released Prevnar 13, a vaccine that covers 13 of the most common strains of PD, a major leap from the old formulation, PCV7, which only covers seven strains. This breakthrough vaccine won Pfizer the 2011 Prix Galien for Best Pharmaceutical Agent. This is no small feat; the Galien is the pharma industry\u2019s Nobel Prize.<\/span><\/div><\/div><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"gdfv\" data-offset-key=\"b48e7-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b48e7-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b48e7-0-0\">According to Dr. Jaime Santos, a board member of the Pediatric Infectious Diseases Society the Philippines, vaccination is the best way to fight pneumonia because of the cost of treatment. Dr. Santos explained, \u201cMany of these strains have become highly resistant to antibiotics. Thus, PD victims often have to endure aggressive and lengthy medical treatment, not to mention expensive medical bills.\u201d <\/span><\/div><\/div><div class=\"\" style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"gdfv\" data-offset-key=\"6vk6f-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6vk6f-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6vk6f-0-0\">The disease is a major health threat in the Philippines, with 90% of PD victims under five years old. Pneumonia is the leading cause of death among Filipino children under five, and the country ranks 10th in the world with the highest number of childhood pneumonia cases. PD often hits remote locations in the country the hardest. Because of their distance from major urban centers, these areas often lack medicine and healthcare facilities. Pfizer found the deaths of children intolerable and was determined to do something about it.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63188aa e-flex e-con-boxed e-con e-parent\" data-id=\"63188aa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c60cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c60cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e505\" data-id=\"dc9e505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b006d50 elementor-widget elementor-widget-text-editor\" data-id=\"b006d50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Approach<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9212e26\" data-id=\"9212e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defccb0 elementor-widget elementor-widget-text-editor\" data-id=\"defccb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85);\" data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\">\n<div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"a2p4s-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"a2p4s-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"a2p4s-0-0\">Pfizer\u2019s goal was to ensure that children in areas without medical facilities are protected from PD. The new formulation could drastically reduce child mortality due to its extended protection. This effort would hopefully achieve herd immunity in communities.<\/span><\/div><\/div>\n<div data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"4jvh-0-0\">\n<div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4jvh-0-0\"><span style=\"font-family: Poppins; font-size: 18px; white-space: pre-wrap; color: #000000; background-color: transparent;\" data-offset-key=\"4jvh-0-0\">To achieve this vision, Pfizer needed to convince Filipinos to immunize their children with its upgraded vaccines. Parents were reluctant to subject their children to vaccination because of their unfamiliarity with the new formulation and its effects. To gain their confidence, the pharmaceutical company needed the government, particularly the <a href=\"https:\/\/m2comms.com\/advisory\/stakeholder-management\/\" target=\"_blank\" rel=\"noopener\">LGUs and its local health workers<\/a>, on its side.<\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"bj6v4-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bj6v4-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bj6v4-0-0\">The LGU health workers played a crucial role in the community. They knew each family and they knew the best way to communicate the importance and safety of the vaccine. These health workers have prescribed treatments for their various illnesses for years, if not decades. Because of their work, the community placed high trust in them and would follow their lead. <\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"9p0uk-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9p0uk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9p0uk-0-0\">The Philippines is composed of 7,107 islands, and Pfizer needed to cover much ground. Pfizer\u2019s partner <a href=\"https:\/\/m2comms.com\/\" target=\"_blank\" rel=\"noopener\">PR agency<\/a>, M2.0 Communications, reasoned that the trucks and vehicles often used for medical missions were too wide and large to fit in rural Philippines\u2019 narrow dirt roads. To cover more places in the shortest possible time, Pfizer needed swift and agile transportation\u2014like motorcycles.<\/span><\/div><p><span style=\"color: #000000; font-family: Poppins; font-size: 18px;\">To build widespread support for pneumonia vaccination, M2.0 Communications created a broad alliance composed of doctors, vaccine experts, riders, and public servants. With their help, the group could deliver the vaccines, convince the community to accept the initiative, and administer them. The organization was dubbed the <\/span><span style=\"font-weight: bold; color: #000000; font-family: Poppins; font-size: 18px;\">PD Alliance in Motion<\/span><span style=\"color: #000000; font-family: Poppins; font-size: 18px;\">. <\/span><\/p><\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a3091 elementor-widget elementor-widget-image\" data-id=\"60a3091\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"521\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer5-1024x684.webp\" class=\"attachment-large size-large wp-image-34560\" alt=\"Pfizer PD Alliance in Motion, a PR campaign in partnership with M2.0 Communications\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer5-1024x684.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer5-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer5-720x480.webp 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer5.webp 1366w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb00efc elementor-widget elementor-widget-text-editor\" data-id=\"fb00efc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85);\" data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\">\n<div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"a2p4s-0-0\">\n<div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"a2p4s-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">The Alliance recruited Club PK to deliver the vaccines and bear the banner of the campaign. The motorcycle group that recently set the record for covering the 12-province, 1,200-kilometer loop of Northern Luzon in just 17 hours. Club PK President Jotle Viray eagerly pledged his organization\u2019s help. In his words, \u201cI know fully well about the horrors of pneumococcal disease, as my young son became afflicted with pneumonia at an early age. Thankfully, he survived, but I know that many other children have not been as fortunate.\u201d <\/span><\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ec975 elementor-widget elementor-widget-image\" data-id=\"62ec975\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"521\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1024 684&#039;%2F%3E\" class=\"attachment-large size-large wp-image-34559 ld-lazyload\" alt=\"Pfizer Case Study | Photo 2\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer7-1024x684.webp\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer7-1024x684.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer7-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer7-720x480.webp 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer7.webp 1366w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" data-aspect=\"1.4970760233918\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3246a0c elementor-widget elementor-widget-text-editor\" data-id=\"3246a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85);\" data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\">\n<div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"a2p4s-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"a2p4s-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">The local government and its health workers were there to pave the way for the Alliance. Their position enabled them to mobilize the community for the campaign. As an added bonus, mayors and legislators have the capability to convince their peers to implement PD vaccination in their towns or lobby for it in Congress and the Senate. <\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"9o6j6-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9o6j6-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9o6j6-0-0\">The Alliance planned a route to maximize the number of children it saves by visiting PD hotspots all around the country. To ensure major Filipino regions were represented, <a href=\"https:\/\/m2comms.com\/our-people\/\">the team <\/a>targeted locations in the south, such as Dalaguete, Cebu, the municipality with the most cases in the province. The campaign timed the deliveries to lead up to World Pneumonia Day, November 12, to ensure maximum awareness of PD immunization when the date came. <\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"fth8\" data-offset-key=\"88qg9-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"88qg9-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"88qg9-0-0\">M2.0 Communications pitched stories about the Alliance\u2019s vaccination drive to national and regional media. The stories revolved around the Alliance\u2019s mission against the child-killer pneumonia, the disease\u2019s dangers, and the urgency of vaccinating them with the updated formulation. They highlight the contributions of PD Alliance members, like Pfizer, Club PK, the doctors, and government officials, and the benefits of the campaign for Filipino children.<\/span><\/div><\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-60fbc2f e-flex e-con-boxed e-con e-parent\" data-id=\"60fbc2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9311e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9311e5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bed94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bed94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0b7f98\" data-id=\"f0b7f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6728d8 elementor-widget elementor-widget-text-editor\" data-id=\"a6728d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Results<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c606\" data-id=\"634c606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5747f92 elementor-widget elementor-widget-text-editor\" data-id=\"5747f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><div data-block=\"true\" data-editor=\"44th6\" data-offset-key=\"fufa-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fufa-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fufa-0-0\">Because of the ally outreach and the stories of the bikers and the vaccine, the PD Alliance in Motion gathered supporters everywhere. The campaign vaccinated 1,300 children in three months and helped to protect tens of thousands more due to herd immunity. <\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6098906 elementor-widget elementor-widget-image\" data-id=\"6098906\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"780\" height=\"521\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1024 684&#039;%2F%3E\" class=\"attachment-large size-large wp-image-34561 ld-lazyload\" alt=\"Pfizer Case Study | Photo 1\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer4-1024x684.webp\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer4-1024x684.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer4-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer4-720x480.webp 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Pfizer4.webp 1366w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" data-aspect=\"1.4970760233918\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8425b3 elementor-widget elementor-widget-text-editor\" data-id=\"e8425b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><div data-block=\"true\" data-editor=\"44th6\" data-offset-key=\"fufa-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fufa-0-0\"><span style=\"background-color: transparent; color: rgb(0, 0, 0); font-family: Poppins; font-size: 18px; text-align: inherit;\">More significantly, the glaring truth about PD convinced many Filipino parents of the importance of getting their kids an updated vaccine. Pangasinan Rep. Gina De Venecia, Bulacan Mayor Enrique Roque, Pampanga Mayor Carling Dela Cruz, Sen. Lito Lapid, and Sen. Edgardo Angara Jr. were among the many public servants who led vaccination drives. Their support attracted the attention of other cities and regions that wanted their own immunization campaign, as well as the attention of the Philippine Department of Health.<\/span><br><\/div><\/div><div data-block=\"true\" data-editor=\"44th6\" data-offset-key=\"akv7v-0-0\"><span style=\"background-color: transparent; color: rgb(0, 0, 0); font-family: Poppins; font-size: 18px; text-align: inherit;\">A few years later, the DOH offered free PD vaccinations to children everywhere in the country. Pfizer commended the PD Alliance in Motion\u2019s campaign. Daniel Brindle, Senior Director of International Public Affairs and Policy for Asia, declared, \u201cPfizer is looking for ways where we can adapt this model to give back to other places in Asia.\u201d <\/span><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-80c16da e-flex e-con-boxed e-con e-parent\" data-id=\"80c16da\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c3d7e3 e-con-full e-flex e-con e-child\" data-id=\"5c3d7e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f768b6d elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"f768b6d\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602475e02961\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h3 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h3\"  > 1,300<\/h3>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e544209 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"e544209\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602475e030b3\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h4 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h4\"  > Children Vaccinated in Three Months<\/h4>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f30fd1 e-con-full e-flex e-con e-child\" data-id=\"9f30fd1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f88464 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"5f88464\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602475e03bb1\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378a91e elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"378a91e\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602475e0417d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb80190 e-flex e-con-boxed e-con e-parent\" data-id=\"cb80190\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bacb7fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bacb7fc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3f941e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f941e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ff1f1\" data-id=\"91ff1f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bedfc elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"a5bedfc\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602475e05725\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c3e87 elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"e4c3e87\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602475e05da5\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e67e4 elementor-widget elementor-widget-ld_blog\" data-id=\"f8e67e4\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid f8e67e4 blog-id-260990948 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34635\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34635 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"A Brown Company, Inc. 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This number is greater than the deaths from other infectious diseases like HIV, malaria, and tuberculosis. To combat this child killer, pharmaceutical giant Pfizer released Prevnar 13, a vaccine that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/14059"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=14059"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/14059\/revisions"}],"predecessor-version":[{"id":34588,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/14059\/revisions\/34588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14569"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=14059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=14059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=14059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}