{"id":13973,"date":"2022-11-22T08:24:17","date_gmt":"2022-11-22T08:24:17","guid":{"rendered":"https:\/\/m2comms.com\/?p=13973"},"modified":"2024-02-05T05:53:20","modified_gmt":"2024-02-05T05:53:20","slug":"philips-sound","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/22\/philips-sound\/","title":{"rendered":"Philips&#8217; Social Media Success Through OPM Hits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13973\" class=\"elementor elementor-13973\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e272a2a e-con-full e-flex e-con e-parent\" data-id=\"e272a2a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-37fe237 e-flex e-con-boxed e-con e-parent\" data-id=\"37fe237\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dff27e1 elementor-widget elementor-widget-image\" data-id=\"dff27e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Philips-Sound-1024x683.jpg\" class=\"attachment-large size-large wp-image-13974\" alt=\"a photo of a boy singing for the social media campaign of Philips Sound\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Philips-Sound-1024x683.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Philips-Sound-300x200.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Philips-Sound-720x480.jpg 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Philips-Sound.jpg 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749cd0f0 e-flex e-con-boxed e-con e-parent\" data-id=\"749cd0f0\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42fbbe0a elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"42fbbe0a\" data-element_type=\"widget\" data-e-bg-lazyload=\".elementor-widget-container\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024725dec61\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57193d02 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"57193d02\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024725df3d7\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Tuning in to the Filipino\u2019s Love for OPM<\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f199057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f199057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8fbf7\" data-id=\"fe8fbf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77782af elementor-widget elementor-widget-text-editor\" data-id=\"77782af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"ant-space-item\">\n<div class=\"ant-typography styles_subHeading__1pW5i\" style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Challenge<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64e4e3d\" data-id=\"64e4e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbc861 elementor-widget elementor-widget-text-editor\" data-id=\"1cbc861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-block=\"true\" data-editor=\"2ran2\" data-offset-key=\"7ls6f-0-0\">\n<div data-block=\"true\" data-editor=\"eh9fe\" data-offset-key=\"bkbqj-0-0\">\n<div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bkbqj-0-0\"><span style=\"color: #000000; font-family: Poppins; font-size: 18px; white-space: pre-wrap; text-align: inherit; background-color: transparent; font-weight: bold;\" data-offset-key=\"bkbqj-0-0\">A Voice with a Ton of Potential. <\/span><\/div>\n<div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bkbqj-0-0\"><span style=\"color: #181b31; font-family: Poppins;\"><span style=\"white-space: pre-wrap;\"><a href=\"https:\/\/www.facebook.com\/PhilipsSoundPhilippines\">Philips Sound<\/a> is a new brand in the audio world that offers affordable and high-quality products. It&#8217;s facing tough competition from well-known brands like Beats, Bose, and Sony. Despite having top-notch gear, the local Philips group wasn&#8217;t selling as much as its competitors. <\/span><\/span><\/div>\n<div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bkbqj-0-0\"><span style=\"color: #181b31; font-family: Poppins;\"><span style=\"white-space: pre-wrap;\">To turn things around, Philips Sound needed a <a href=\"https:\/\/m2comms.com\/advisory\/strategic-planning-ideation\/\">new strategy<\/a>. They asked for help from a <\/span><\/span><a href=\"https:\/\/m2comms.com\/\" target=\"_blank\" rel=\"noopener\">social media agency<\/a><span style=\"color: #181b31; font-family: Poppins;\"><span style=\"white-space: pre-wrap;\">, M2.0 Communications. <\/span><\/span><\/div>\n<div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bkbqj-0-0\"><span style=\"color: #181b31; font-family: Poppins;\"><span style=\"white-space: pre-wrap;\">A recent report from the Global Web Index (GWI) showed that many young professionals are willing to pay for music downloads or streaming services. This shows that they value good sound quality and are willing to invest in it.<\/span><\/span><\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63188aa e-flex e-con-boxed e-con e-parent\" data-id=\"63188aa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c60cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c60cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e505\" data-id=\"dc9e505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b006d50 elementor-widget elementor-widget-text-editor\" data-id=\"b006d50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Approach<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9212e26\" data-id=\"9212e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defccb0 elementor-widget elementor-widget-text-editor\" data-id=\"defccb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\"><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"ah9oh\" data-offset-key=\"e52vr-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e52vr-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins; font-weight: bold;\" data-offset-key=\"e52vr-0-0\">Listening to the Market\u2019s Jam. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e52vr-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">The team built the soci<\/span><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">al media campaign around an insight: People didn\u2019t buy their audio gear just for the name or specifications\u2013they chose them to fit their music, experience, and lifestyle. With this idea, the agency found a common ground for Filipino consumers: their love of OPM. Regardless of genre preference, people shared a love of local music.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"ah9oh\" data-offset-key=\"1auai-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1auai-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"1auai-0-0\">The team built the <a href=\"https:\/\/m2comms.com\/creatives\/content-ideation-creation\/\">contents<\/a> highlighting Philips\u2019 products as the best way to enjoy OPM. The brand was to become their partner for their favorite Filipino tunes, whether at home, commuting, or while at work.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ah9oh\" data-offset-key=\"fcc18-0-0\"><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fcc18-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; font-weight: bold; text-align: inherit;\">Turning up the Volume. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fcc18-0-0\"><span style=\"color: #000000; font-family: Poppins; font-size: 18px; background-color: transparent; text-align: inherit;\">To resonate with the karaoke-loving Filipino culture, the agency engaged people in social media <\/span><span style=\"color: #000000; font-family: Poppins; font-size: 18px; background-color: transparent; text-align: inherit;\">campaign through mini-games like \u201cguess the song title\u201d and \u201cfill in the missing lyric.\u201d The team paid tribute to local artists by remembering their best songs. <\/span><a style=\"color: rgba(0, 0, 0, 0.85); font-family: Poppins; font-size: 18px; text-align: inherit;\" href=\"https:\/\/m2comms.com\/about-us\/\">M2<\/a><span style=\"color: #000000; font-family: Poppins; font-size: 18px; background-color: transparent; text-align: inherit;\">.0 appealed to the emotions of Philips\u2019 audience through the nostalgia of OPM hits.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"ah9oh\" data-offset-key=\"fvqvn-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fvqvn-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fvqvn-0-0\">GWI data shows that 33 percent of young professionals followed singers on <a href=\"https:\/\/m2comms.com\/reputation\/social-media-management\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>. Instead of working with just one <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">endorser for the campaign<\/a>, the team opted to feature the best OPM artists in the page and evoke nostalgia among fans. This <a href=\"https:\/\/m2comms.com\/reputation\/\">strategy<\/a> helped make the brand more local and relatable.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c694817 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"c694817\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-13973 gallery-columns-2 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c694817\" data-elementor-lightbox-title=\"Philips Sound social card\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcyOTAsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1BoaWxpcHMtU291bmQtc29jaWFsLWNhcmQuanBlZyIsInNsaWRlc2hvdyI6ImM2OTQ4MTcifQ%3D%3D\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card.jpeg'><img decoding=\"async\" width=\"768\" height=\"768\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 800&#039;%2F%3E\" class=\"attachment-medium_large size-medium_large ld-lazyload\" alt=\"Philips Sound social card for their social media campaign.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card.jpeg\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card.jpeg 800w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card-300x300.jpeg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card-150x150.jpeg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card-320x320.jpeg 320w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-Sound-social-card-760x760.jpeg 760w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" data-aspect=\"1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c694817\" data-elementor-lightbox-title=\"Philips sound social card 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcyOTIsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1BoaWxpcHMtc291bmQtc29jaWFsLWNhcmQtMy5qcGVnIiwic2xpZGVzaG93IjoiYzY5NDgxNyJ9\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-3.jpeg'><img decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 600 600&#039;%2F%3E\" class=\"attachment-medium_large size-medium_large ld-lazyload\" alt=\"social card for Philips&#039; Social media campaign\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-3.jpeg\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-3.jpeg 600w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-3-300x300.jpeg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-3-150x150.jpeg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-3-320x320.jpeg 320w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-aspect=\"1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c694817\" data-elementor-lightbox-title=\"Philips sound social card 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcyOTMsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1BoaWxpcHMtc291bmQtc29jaWFsLWNhcmQtMi5qcGVnIiwic2xpZGVzaG93IjoiYzY5NDgxNyJ9\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-2.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 800&#039;%2F%3E\" class=\"attachment-medium_large size-medium_large ld-lazyload\" alt=\"social card for Philips&#039; Social media campaign\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-2.jpeg\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-2.jpeg 800w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-2-300x300.jpeg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-2-150x150.jpeg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-2-320x320.jpeg 320w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" data-aspect=\"1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c694817\" data-elementor-lightbox-title=\"Philips sound social card 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcyOTQsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMTFcL1BoaWxpcHMtc291bmQtc29jaWFsLWNhcmQtNC5qcGVnIiwic2xpZGVzaG93IjoiYzY5NDgxNyJ9\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-4.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 600 600&#039;%2F%3E\" class=\"attachment-medium_large size-medium_large ld-lazyload\" alt=\"social card for Philips&#039; Social media campaign\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-4.jpeg\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-4.jpeg 600w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-4-300x300.jpeg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-4-150x150.jpeg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/Philips-sound-social-card-4-320x320.jpeg 320w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-aspect=\"1\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-60fbc2f e-flex e-con-boxed e-con e-parent\" data-id=\"60fbc2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9311e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9311e5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bed94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bed94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0b7f98\" data-id=\"f0b7f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6728d8 elementor-widget elementor-widget-text-editor\" data-id=\"a6728d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Results<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c606\" data-id=\"634c606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5747f92 elementor-widget elementor-widget-text-editor\" data-id=\"5747f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><span style=\"background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins; font-weight: bold;\" data-offset-key=\"fb0uj-0-0\">Music to Everyone\u2019s Ears.<\/span><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><span style=\"background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins; font-weight: bold;\" data-offset-key=\"fb0uj-0-0\"><br><\/span><\/div><div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><span style=\"color: #000000; font-family: Poppins; font-size: 18px; background-color: transparent;\">Philips Sound&#8217;s music campaign was a huge success, setting the standard for all Asian countries. The team exceeded expectations by adding over <b>70,000 fans<\/b>, becoming the highest-performing page globally. The campaign positioned Philips&#8217; products as the go-to earphones for OPM fans, breaking the brand&#8217;s image as just a light company and establishing a strong connection with Filipinos.<\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5d7a00d e-flex e-con-boxed e-con e-parent\" data-id=\"5d7a00d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e12b8c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e12b8c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3f941e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f941e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ff1f1\" data-id=\"91ff1f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bedfc elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"a5bedfc\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602472662503\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e67e4 elementor-widget elementor-widget-ld_blog\" data-id=\"f8e67e4\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid f8e67e4 blog-id-260990948 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34635\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34635 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"A Brown Company, Inc. Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/ABCI-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" rel=\"bookmark\">Lifting Up And Spreading Awareness With A Brown Company<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34600\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34600 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"MSD HPV Case Study Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/MSD-HPV-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" rel=\"bookmark\">Spreading the Word to Stop the Spread of Infection with MSD<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34486\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34486 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1050\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; 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