{"id":13903,"date":"2022-11-21T08:46:49","date_gmt":"2022-11-21T08:46:49","guid":{"rendered":"https:\/\/m2comms.com\/?p=13903"},"modified":"2024-02-12T06:14:53","modified_gmt":"2024-02-12T06:14:53","slug":"haier","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/21\/haier\/","title":{"rendered":"Elevating Haier: Enhancing Their Brand Awareness Through PR Solutions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13903\" class=\"elementor elementor-13903\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e272a2a e-con-full e-flex e-con e-parent\" data-id=\"e272a2a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-37fe237 e-flex e-con-boxed e-con e-child\" data-id=\"37fe237\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dff27e1 elementor-widget elementor-widget-image\" data-id=\"dff27e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"573\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Haier-1024x752.jpg\" class=\"attachment-large size-large wp-image-13904\" alt=\"brand awareness through PR solutions for Haier\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Haier-1024x752.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Haier-300x220.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Haier-150x110.jpg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/CS_Haier.jpg 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c011a1a e-flex e-con-boxed e-con e-parent\" data-id=\"c011a1a\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fcb69 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"31fcb69\" data-element_type=\"widget\" data-e-bg-lazyload=\".elementor-widget-container\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602499d5e44d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc82307 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cc82307\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602499d5ebad\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Taking the Spotlight<\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f199057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f199057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8fbf7\" data-id=\"fe8fbf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77782af elementor-widget elementor-widget-text-editor\" data-id=\"77782af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"ant-space-item\">\n<div class=\"ant-typography styles_subHeading__1pW5i\" style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Challenge<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64e4e3d\" data-id=\"64e4e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbc861 elementor-widget elementor-widget-text-editor\" data-id=\"1cbc861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"2ran2\" data-offset-key=\"7ls6f-0-0\"><div style=\"font-size: 14px;\" data-block=\"true\" data-editor=\"ahpd9\" data-offset-key=\"7nk3v-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7nk3v-0-0\"><span style=\"background-color: transparent; font-size: 18px; text-align: inherit;\"><span style=\"color: #000000; font-family: Poppins;\">In 2015, the Philippines\u2019 market saw increasing sales in home appliances, a business with which <a href=\"https:\/\/www.haier.com\/ph\/\">Haier<\/a> is most familiar. With high hopes, the company sought to triple its sales by 2018 and take part in the region\u2019s growth. To do this, the global domestic appliance company needed to <a href=\"https:\/\/m2comms.com\/reputation\/\">elevate its brand <\/a>among Filipinos.<\/span><\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"ahpd9\" data-offset-key=\"6mvk1-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6mvk1-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6mvk1-0-0\">Increasing Haier\u2019s brand awareness was no easy feat. The Philippine market was saturated with similar Asian brands such as LG, Panasonic, Sharp, Samsung, Hanabishi, and other growing companies lining up to compete. Haier wasn\u2019t exactly the popular kid on the block for most people.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"ahpd9\" data-offset-key=\"e4ls1-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e4ls1-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e4ls1-0-0\">To stand out on its own brand, the home appliance company needed a partner that understood the Philippine market and knew how to engage it. That\u2019s when the <a href=\"https:\/\/m2comms.com\/\" target=\"_blank\" rel=\"noopener\">PR firm<\/a>, M2.0 came in. <\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63188aa e-flex e-con-boxed e-con e-parent\" data-id=\"63188aa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c60cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c60cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e505\" data-id=\"dc9e505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b006d50 elementor-widget elementor-widget-text-editor\" data-id=\"b006d50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Approach<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9212e26\" data-id=\"9212e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defccb0 elementor-widget elementor-widget-text-editor\" data-id=\"defccb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\"><div data-block=\"true\" data-editor=\"9d7po\" data-offset-key=\"77saj-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"77saj-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">Haier was advised to do an <a href=\"https:\/\/m2comms.com\/reputation\/digital-public-relations\/\">integrated PR solution<\/a> that engages Filipinos through print, broadcast, events, and online social networks\u2014basically, in every media where Filipinos can be found. This approach is the best way to highlight such a broad product line. It answers the needs of a wide demographic of consumers who look for advice and info on different channels. After seeing the company\u2019s work for other brands in the industry, Haier decided to work with M2.0\u2019s dynamic team.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"9d7po\" data-offset-key=\"aftu2-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aftu2-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aftu2-0-0\">The outline for the year-long campaign was simple but required much from both Haier and M2.0\u2019s Client Success Team. In the first quarter of 2016, Haier reintroduced itself to the consumers and the media. M2.0 understood that it was an opportunity to redefine what the company represented to Filipinos.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"9d7po\" data-offset-key=\"7c65q-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7c65q-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7c65q-0-0\">Haier needed to be more than an appliance company. Its message needed to focus on life, family, and the bonds that bring people together \u2013 like the ones that tie the Haier brothers, the company\u2019s own iconic mascots, which was created to symbolize the partnership between the German company, Liebherr, and the Asian manufacturer, Qingdao Refrigerator, Haier\u2019s parents. To that end, Haier\u2019s campaign introduced a family-friendly face, helpful and eager to make his friends succeed.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"9d7po\" data-offset-key=\"auiva-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"auiva-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"auiva-0-0\">A <a href=\"https:\/\/m2comms.com\/reputation\/digital-public-relations\/\">media event<\/a> was held to introduce this aspect to reporters and bloggers alike. Haier\u2019s products were also showcased. As the rest of the year unfolded, the campaign expanded and presented the company\u2019s message through article and product seeding. It highlighted Haier\u2019s ability to support, such as its after sales service, and the opportunities for success utilizing their products.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"9d7po\" data-offset-key=\"4cinu-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4cinu-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4cinu-0-0\">At the same time, a new more approachable personality emerged in Haier\u2019s Facebook account. In sync with the PR approach, Haier&#8217;s social introduced the company and its products, and, most especially, helped purchasers resolve issues quickly. It featured products, revealed fun facts, shared lifehacks, related trivia about the company, and more to converse with its followers.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"9d7po\" data-offset-key=\"7lmlb-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7lmlb-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7lmlb-0-0\">In the final quarter, just in time for the Philippine Christmas rush, the campaign went all out to highlight Haier\u2019s products and corporate successes, including its achievement in having their appliances sent to space again!<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-60fbc2f e-flex e-con-boxed e-con e-parent\" data-id=\"60fbc2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9311e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9311e5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bed94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bed94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0b7f98\" data-id=\"f0b7f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6728d8 elementor-widget elementor-widget-text-editor\" data-id=\"a6728d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Results<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c606\" data-id=\"634c606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5747f92 elementor-widget elementor-widget-text-editor\" data-id=\"5747f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><span style=\"background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e67pv-0-0\">By the end of December, the campaign was <a href=\"https:\/\/m2comms.com\/data-and-analytics\/media-monitoring\/\">featured<\/a> by top publishers and high-ranking blogs ending with a yearly total of <b>606 million impressions<\/b> on the Filipino public\u2014enough for the entire population of the country to be exposed at least six times to a Haier story. <\/span><span style=\"background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e67pv-0-0\"><br><\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a578085 elementor-widget elementor-widget-image-gallery\" data-id=\"a578085\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-13903 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a578085\" data-elementor-lightbox-title=\"HAIER_GMA_Mock-up\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4ODYsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0hBSUVSX0dNQV9Nb2NrLXVwLndlYnAiLCJzbGlkZXNob3ciOiJhNTc4MDg1In0%3D\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_GMA_Mock-up.webp'><img decoding=\"async\" width=\"780\" height=\"520\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1024 683&#039;%2F%3E\" class=\"attachment-large size-large ld-lazyload\" alt=\"GMA tv news mock up for Haier&#039;s PR campaign.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_GMA_Mock-up-1024x683.webp\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_GMA_Mock-up-1024x683.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_GMA_Mock-up-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_GMA_Mock-up.webp 1500w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" data-aspect=\"1.4992679355783\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a578085\" data-elementor-lightbox-title=\"HAIER_Tempo_Mock-up\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4ODcsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0hBSUVSX1RlbXBvX01vY2stdXAud2VicCIsInNsaWRlc2hvdyI6ImE1NzgwODUifQ%3D%3D\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Tempo_Mock-up.webp'><img decoding=\"async\" width=\"780\" height=\"520\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1024 683&#039;%2F%3E\" class=\"attachment-large size-large ld-lazyload\" alt=\"Tempo news mock up for Haier&#039;s Media Realtions Campaign.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Tempo_Mock-up-1024x683.webp\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Tempo_Mock-up-1024x683.webp 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Tempo_Mock-up-300x200.webp 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Tempo_Mock-up.webp 1500w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" data-aspect=\"1.4992679355783\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"a578085\" data-elementor-lightbox-title=\"HAIER_Business Mirror_Mock-up\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzE4ODUsInVybCI6Imh0dHBzOlwvXC9tMmNvbW1zLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDlcL0hBSUVSX0J1c2luZXNzLU1pcnJvcl9Nb2NrLXVwLndlYnAiLCJzbGlkZXNob3ciOiJhNTc4MDg1In0%3D\" href='https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Business-Mirror_Mock-up.webp'><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1000&#039;%2F%3E\" class=\"attachment-large size-large ld-lazyload\" alt=\"Business Mirror news mock up for Haier&#039;s public relations campaign.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2023\/09\/HAIER_Business-Mirror_Mock-up.webp\" data-aspect=\"1.5\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0037eb elementor-widget elementor-widget-text-editor\" data-id=\"f0037eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><span style=\"background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e67pv-0-0\">The <a href=\"https:\/\/www.facebook.com\/Haier.Philippines\">company\u2019s Facebook <\/a>did great as well, adding an average <b>4.5<\/b> <b>thousand<\/b> <b>followers<\/b> each month, growing from <b>5,896<\/b> at the start of January to <b>53,044<\/b> at the end of December\u2014ten times the original followers. Due to the growth, Haier ranked fourth among its local social media competitors in home appliances. Haier was one step closer to achieving its triple sales targets by 2018.<\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668ff69 elementor-widget elementor-widget-facebook-page\" data-id=\"668ff69\" data-element_type=\"widget\" data-widget_type=\"facebook-page.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.20.0 - 11-03-2024 *\/\n.elementor-facebook-widget.fb_iframe_widget,.elementor-facebook-widget.fb_iframe_widget span{width:100%!important}.elementor-facebook-widget.fb_iframe_widget iframe{position:relative;width:100%!important}.elementor-facebook-widget.fb-like{height:1px}.elementor-widget-facebook-comments iframe{width:100%!important}<\/style><div class=\"elementor-facebook-widget fb-page\" data-href=\"https:\/\/www.facebook.com\/Haier.Philippines\" data-tabs=\"timeline\" data-height=\"500px\" data-width=\"500px\" data-small-header=\"false\" data-hide-cover=\"false\" data-show-facepile=\"true\" data-hide-cta=\"false\" style=\"min-height: 1px;height:500px\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-253865f e-flex e-con-boxed e-con e-parent\" data-id=\"253865f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-750ad00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"750ad00\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3f941e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f941e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ff1f1\" data-id=\"91ff1f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bedfc elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"a5bedfc\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-6602499db3873\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e67e4 elementor-widget elementor-widget-ld_blog\" data-id=\"f8e67e4\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid f8e67e4 blog-id-260990948 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34635\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34635 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"A Brown Company, Inc. Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/ABCI-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" rel=\"bookmark\">Lifting Up And Spreading Awareness With A Brown Company<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34600\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34600 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"MSD HPV Case Study Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/MSD-HPV-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" rel=\"bookmark\">Spreading the Word to Stop the Spread of Infection with MSD<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34486\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34486 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1050\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1050&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Cemex Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/cemex-case-study-800x1050.webp\" data-aspect=\"0.76190476190476\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/05\/building-connection-innovation-and-value-with-cemex-philippines\/\" rel=\"bookmark\">Building Connection, Innovation, and Value with CEMEX Philippines<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/05\/building-connection-innovation-and-value-with-cemex-philippines\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/05\/building-connection-innovation-and-value-with-cemex-philippines\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Taking the Spotlight<\/p>\n","protected":false},"author":4,"featured_media":13904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13903"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13903"}],"version-history":[{"count":11,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13903\/revisions"}],"predecessor-version":[{"id":33845,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13903\/revisions\/33845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/13904"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}