{"id":13730,"date":"2022-11-21T05:59:11","date_gmt":"2022-11-21T05:59:11","guid":{"rendered":"https:\/\/m2comms.com\/?p=13730"},"modified":"2024-02-12T07:05:53","modified_gmt":"2024-02-12T07:05:53","slug":"msd-gardasil","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/21\/msd-gardasil\/","title":{"rendered":"Guarding Against HPV: An Awareness Campaign for MSD&#8217;s Gardasil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13730\" class=\"elementor elementor-13730\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3531b5a e-con-full e-flex e-con e-parent\" data-id=\"3531b5a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-9dc8593 e-flex e-con-boxed e-con e-parent\" data-id=\"9dc8593\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc2e28 elementor-widget elementor-widget-image\" data-id=\"ecc2e28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/54_Case-Study-MSD-Gardasil-1024x683.jpg\" class=\"attachment-large size-large wp-image-13731\" alt=\"HPV awareness campaign of MSD gardasil with M2, a PR agency in the Philippines.\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/54_Case-Study-MSD-Gardasil-1024x683.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/54_Case-Study-MSD-Gardasil-300x200.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/54_Case-Study-MSD-Gardasil-720x480.jpg 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/54_Case-Study-MSD-Gardasil-150x100.jpg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/54_Case-Study-MSD-Gardasil.jpg 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c0945e e-flex e-con-boxed e-con e-parent\" data-id=\"7c0945e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5021eb elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"e5021eb\" data-element_type=\"widget\" data-e-bg-lazyload=\".elementor-widget-container\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b9332c4\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe487ac elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"fe487ac\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b933a8d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Meaningful stories for a meaningful cause<\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f199057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f199057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8fbf7\" data-id=\"fe8fbf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77782af elementor-widget elementor-widget-text-editor\" data-id=\"77782af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"ant-space-item\">\n<div class=\"ant-typography styles_subHeading__1pW5i\" style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Challenge<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64e4e3d\" data-id=\"64e4e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbc861 elementor-widget elementor-widget-text-editor\" data-id=\"1cbc861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); white-space: pre-wrap;\" data-block=\"true\" data-editor=\"2ran2\" data-offset-key=\"7ls6f-0-0\"><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"c8pdc\" data-offset-key=\"19of2-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"19of2-0-0\"><span style=\"font-family: Poppins; font-size: 18px; text-align: inherit;\">An estimated 6,670 women in the Philippines are diagnosed with cervical cancer every year. It\u2019s one of the most prevalent forms of cancer in the country, but also one of the most preventable and treatable. This widespread disease is commonly caused by HPV, a sexually transmitted infection. <\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"c8pdc\" data-offset-key=\"c9ibm-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"c9ibm-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"c9ibm-0-0\">In the Philippines, not a lot of people were aware of this fact. Based on M2.0\u2019s casual conversations with patients at the start of the campaign, many had assumed that cervical cancer is inherited genetically. Cervical cancer was overshadowed by more common forms; breast cancer has the iconic pink ribbon and photos of lung cancer are seen on cigarette boxes.<\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"c8pdc\" data-offset-key=\"59mdr-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"59mdr-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"59mdr-0-0\"><a href=\"https:\/\/www.merckvaccines.com\/gardasil9\/\">MSD&#8217;s Gardasil<\/a> was an FDA and BFAD-approved vaccine for HPV that was lacking in awareness and relevance. Thus, the pharmaceutical company needed an <a href=\"https:\/\/m2comms.com\/advisory\/strategic-planning-ideation\/\">awareness campaign<\/a> to educate people about the illness and spread awareness for the drug. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"59mdr-0-0\"><span style=\"font-family: Poppins; font-size: 18px; text-align: inherit;\">But in the Philippines, it wasn\u2019t that simple\u2014STD\u2019s were a sensitive subject in a devoutly Catholic society.<\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"c8pdc\" data-offset-key=\"44c4t-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"44c4t-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"44c4t-0-0\">Public and women&#8217;s health advocates have been struggling to spread awareness for the longest time, but it remained a topic too taboo to fully tackle. The Filipinos\u2019 conservative nature was a major hurdle in making the issue relevant. <\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"c8pdc\" data-offset-key=\"9kdsu-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9kdsu-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"9kdsu-0-0\">To make matters worse, those who were aware of HPV only knew of one cure: the competing vaccine brand, which had TV spots on major networks and was endorsed by big celebrities like Kris Aquino and mother-daughter tandem Pia and Maxine Magalona.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63188aa e-flex e-con-boxed e-con e-parent\" data-id=\"63188aa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c60cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c60cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e505\" data-id=\"dc9e505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b006d50 elementor-widget elementor-widget-text-editor\" data-id=\"b006d50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Approach<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9212e26\" data-id=\"9212e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defccb0 elementor-widget elementor-widget-text-editor\" data-id=\"defccb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"897hj\" data-offset-key=\"168bo-0-0\"><div class=\"\" data-block=\"true\" data-editor=\"cae95\" data-offset-key=\"6odjs-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6odjs-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"6odjs-0-0\">The PR agency, M2.0, was tasked to change the minds of a misinformed, hard-to-convince audience and overtake Gardasil\u2019s well-established competitor. <a href=\"https:\/\/m2comms.com\/our-people\/\" target=\"_blank\" rel=\"noopener\">The team<\/a> didn\u2019t want to add to the over saturation of ads and informational collateral other pharmas were pushing out. Since men play a role in HPV infection, the team needed an inclusive effort that would involve them as well. M2.0 planned not to just educate people about HPV and cervical cancer, but start an interesting conversation for both sexes.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"cae95\" data-offset-key=\"64jo4-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"64jo4-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"64jo4-0-0\">The overall effort in raising awareness was divided into three phases to focus the attention on equally important stories. The goal was to alert the public on the dangers and prevalence of cervical cancer and tackle HPV\u2019s sensitive sexual aspect. The team began <a href=\"https:\/\/m2comms.com\/reputation\/digital-public-relations\/\">seeding the media <\/a>with hard-hitting stories that addressed the issue.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"cae95\" data-offset-key=\"a9mvn-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"a9mvn-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"a9mvn-0-0\">M2.0 crafted headlines that were designed to pique the interests of the Filipino people. They talked about what other drug brands wouldn\u2019t mention; articles like \u201cToo Much Sex in the City\u201d were wake-up calls in a culture avoidant of sexual subject matters.<\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"cae95\" data-offset-key=\"d44p2-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"d44p2-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"d44p2-0-0\">Education was key to the campaign\u2019s success, and Gardasil needed an <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">ambassador<\/a> who the target market would genuinely listen to. With this in mind, the team collaborated with a role model men idolized and women admired: Chris Tiu. His voice became an integral part in driving MSD\u2019s \u201cHelp Fight HPV\u201d advocacy. <\/span><\/div><\/div><div class=\"\" data-block=\"true\" data-editor=\"cae95\" data-offset-key=\"bkibr-0-0\"><div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bkibr-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"bkibr-0-0\">The collaboration became a platform for DOH to share its expertise and bring the discussion to a national level, protecting Filipino women in both key cities and far-flung provinces. Through the partnership, the company\u2019s stories would not only be compelling\u2014they would be credible.<\/span><\/div><\/div><\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6ba55 elementor-widget elementor-widget-image\" data-id=\"cd6ba55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"332\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 500 332&#039;%2F%3E\" class=\"attachment-large size-large wp-image-26910 ld-lazyload\" alt=\"HPV Awareness campaign influencer\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MSD-HPV-1.jpg\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MSD-HPV-1.jpg 500w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MSD-HPV-1-300x199.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MSD-HPV-1-150x100.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" data-aspect=\"1.5060240963855\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">MSD Gardasil Ambassadors for HPV Awareness Campaign<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-60fbc2f e-flex e-con-boxed e-con e-parent\" data-id=\"60fbc2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9311e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9311e5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bed94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bed94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0b7f98\" data-id=\"f0b7f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6728d8 elementor-widget elementor-widget-text-editor\" data-id=\"a6728d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Results<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c606\" data-id=\"634c606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5747f92 elementor-widget elementor-widget-text-editor\" data-id=\"5747f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><div data-block=\"true\" data-editor=\"24hb1\" data-offset-key=\"ccpl8-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ccpl8-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"ccpl8-0-0\">The Gardasil awareness campaign was a large success, with various stories being picked up by major newspapers and TV stations, who now found HPV relevant and threatening to the public. This was a crucial development as they were the key to bringing the disease front and center for the welfare of Filipinos.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"24hb1\" data-offset-key=\"2g4kl-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2g4kl-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"2g4kl-0-0\">M2.0 was able to produce Php 82.6 million worth of <a href=\"https:\/\/m2comms.com\/data-and-analytics\/media-monitoring\/\">media value<\/a> for the two-year campaign\u2014four times the budget provided. Most importantly, MSD\u2019s stories sparked fruitful conversations; more and more people understood the issue and talked to their doctors and peers about HPV and the possibility of vaccination. In the end, the agency finally brought to light a national issue that was under the radar for far too long. Through meaningful storytelling, both M2.0 and MSD were able to save countless lives\u2014and many more throughout the years.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-80c16da e-flex e-con-boxed e-con e-parent\" data-id=\"80c16da\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c3d7e3 e-con-full e-flex e-con e-parent\" data-id=\"5c3d7e3\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f768b6d elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"f768b6d\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b95bbbb\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h3 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h3\"  > 82.6 million<\/h3>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e544209 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"e544209\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b95c2e8\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h4 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h4\"  > Media Value <\/h4>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f30fd1 e-con-full e-flex e-con e-parent\" data-id=\"9f30fd1\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f88464 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"5f88464\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b95d09e\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378a91e elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"378a91e\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b95d70b\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb80190 e-flex e-con-boxed e-con e-parent\" data-id=\"cb80190\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bacb7fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bacb7fc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3f941e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f941e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ff1f1\" data-id=\"91ff1f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bedfc elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"a5bedfc\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249b95ecbe\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e67e4 elementor-widget elementor-widget-ld_blog\" data-id=\"f8e67e4\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid f8e67e4 blog-id-260990948 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34635\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34635 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"A Brown Company, Inc. Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/ABCI-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" rel=\"bookmark\">Lifting Up And Spreading Awareness With A Brown Company<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34600\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34600 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"MSD HPV Case Study Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/MSD-HPV-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" rel=\"bookmark\">Spreading the Word to Stop the Spread of Infection with MSD<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34486\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34486 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1050\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; 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