{"id":13705,"date":"2022-11-21T05:34:33","date_gmt":"2022-11-21T05:34:33","guid":{"rendered":"https:\/\/m2comms.com\/?p=13705"},"modified":"2024-02-12T06:42:45","modified_gmt":"2024-02-12T06:42:45","slug":"the-music-run","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/21\/the-music-run\/","title":{"rendered":"Striking the Right Chord: A Successful PR Campaign for Exceed&#8217;s 2nd Music Run"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13705\" class=\"elementor elementor-13705\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599c24f e-con-full e-flex e-con e-parent\" data-id=\"599c24f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-d1b5ae0 e-flex e-con-boxed e-con e-child\" data-id=\"d1b5ae0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c388b2 elementor-widget elementor-widget-image\" data-id=\"1c388b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"557\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run.png\" class=\"attachment-large size-large wp-image-25671\" alt=\"People who attended the music run, a PR campaign of Exceed and M2 communications.\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run.png 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run-300x214.png 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run-150x107.png 150w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d467250 e-flex e-con-boxed e-con e-parent\" data-id=\"d467250\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-492db3e elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"492db3e\" data-element_type=\"widget\" data-e-bg-lazyload=\".elementor-widget-container\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249cf4ed8d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89daaa elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c89daaa\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249cf4f61b\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > A Big Event Made Even Bigger<\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f199057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f199057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fe8fbf7\" data-id=\"fe8fbf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77782af elementor-widget elementor-widget-text-editor\" data-id=\"77782af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\">\n<div class=\"ant-space-item\">\n<div class=\"ant-typography styles_subHeading__1pW5i\" style=\"text-align: left;\"><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Challenge<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64e4e3d\" data-id=\"64e4e3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cbc861 elementor-widget elementor-widget-text-editor\" data-id=\"1cbc861\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); white-space: pre-wrap;\" data-block=\"true\" data-editor=\"2ran2\" data-offset-key=\"7ls6f-0-0\"><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"6vbdt\" data-offset-key=\"5ki9t-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5ki9t-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"5ki9t-0-0\">Event organizer <a href=\"https:\/\/exceedse.com\/\">Exceed Sports &amp; Entertainment <\/a>entrusted M2.0, a top PR firm that offers <a href=\"https:\/\/m2comms.com\/reputation\/digital-public-relations\/\" target=\"_blank\" rel=\"noopener\">event management services<\/a>, to handle the sequel to their successful 2015 run. Building on what was established, the team suggested an <a href=\"https:\/\/m2comms.com\/advisory\/strategic-planning-ideation\/\">integrated PR campaign<\/a> and social media strategy that focuses on the Filipino\u2019s passion for music and health. <\/span><\/div><\/div><div style=\"font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"6vbdt\" data-offset-key=\"fs07b-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fs07b-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"fs07b-0-0\">The team had four months. It was divided into three phases: building awareness, generating activity, and following through.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-63188aa e-flex e-con-boxed e-con e-parent\" data-id=\"63188aa\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c60cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23c60cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7f6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7f6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc9e505\" data-id=\"dc9e505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b006d50 elementor-widget elementor-widget-text-editor\" data-id=\"b006d50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Approach<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9212e26\" data-id=\"9212e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defccb0 elementor-widget elementor-widget-text-editor\" data-id=\"defccb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"5sloh\" data-offset-key=\"c09i4-0-0\"><div data-block=\"true\" data-editor=\"ev6qa\" data-offset-key=\"cre50-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"cre50-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"cre50-0-0\">Phase one was crucial. People needed to learn about the event as early as possible to generate interest and initiate conversations. An announcement alongside a seeded article was sent out to our known networks, but that wasn\u2019t enough. We needed to spice things up. <\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ev6qa\" data-offset-key=\"c91iv-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"c91iv-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"c91iv-0-0\">A launch party was held with journalists and social media influencers invited. Even though the team got 25 <a href=\"https:\/\/m2comms.com\/reputation\/digital-public-relations\/\">media personalities<\/a> to commit, 64 were able to attend, more than double the number. <\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ev6qa\" data-offset-key=\"7ici0-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7ici0-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"7ici0-0-0\">The hype was spreading, popping up all over the papers, blogs, and social media. Unfortunately, the musical marathon was still three months away. Some people will forget. We needed to continue the momentum. In phase two, the campaign turned to <a href=\"https:\/\/m2comms.com\/reputation\/social-media-management\/\">social media.<\/a> The Music Run Philippines page was revived with raffles and contests held by the event\u2019s sponsors, which were posted at regular intervals. The content worked. An additional 14 thousand page likes<b> <\/b>and a total of 2.7 thousand shares were obtained. The engagement rate for the event was 16.6 percent, way above the industry standard of five percent.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ev6qa\" data-offset-key=\"edlfc-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"edlfc-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"edlfc-0-0\">December 3 is the big day on McKinley West. Thousands of runners gathered from all over the Philippines. Judging from the increased number of participants from the previous year, the event was already starting on a good note.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ev6qa\" data-offset-key=\"50dff-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"50dff-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"50dff-0-0\">Similarly, 136 <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">social media personalities<\/a> and news reporters came to cover the event \u2013 more than twice last year! <\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ev6qa\" data-offset-key=\"6u68n-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6u68n-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"6u68n-0-0\">Additionally, the team broadcasted to the rest of the world through Facebook Live \u2013 a first for Music Run Philippines! The run was followed by a roaring concert. The most widely liked post, a video of a mannequin challenge with the entire crowd stopping and moving at the same time, occurred during this hour. We were having fun.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add6d9b elementor-widget elementor-widget-video\" data-id=\"add6d9b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=cgESOTQ-pwE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-60fbc2f e-flex e-con-boxed e-con e-parent\" data-id=\"60fbc2f\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9311e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9311e5e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bed94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bed94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0b7f98\" data-id=\"f0b7f98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6728d8 elementor-widget elementor-widget-text-editor\" data-id=\"a6728d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: georgia, palatino, serif; font-size: 24px;\">Results<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-634c606\" data-id=\"634c606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5747f92 elementor-widget elementor-widget-text-editor\" data-id=\"5747f92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap;\" data-block=\"true\" data-editor=\"19ca1\" data-offset-key=\"bub94-0-0\"><div data-block=\"true\" data-editor=\"ro61\" data-offset-key=\"33g0e-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"33g0e-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"33g0e-0-0\">Taking advantage of the post-event highs, M2.0 began the third phase. Post-event articles were gladly received by traditional and new media, sharing the amazing experience of the event.<\/span><\/div><\/div><div data-block=\"true\" data-editor=\"ro61\" data-offset-key=\"6vn6s-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6vn6s-0-0\"><span style=\"font-size: 18px; font-family: Poppins;\" data-offset-key=\"6vn6s-0-0\">In all metrics, the campaign accomplished its stated goals. The entire PR campaign resulted in <b>102 pickups<\/b>, a <b>40 percent increase<\/b> from last year. With more participants, more coverage, and more enthusiasm, Exceed Sports &amp; Entertainment was confident that The Music Run Philippines will be here next year \u2013 and the years to come.<\/span><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82cc9d4 elementor-widget elementor-widget-image\" data-id=\"82cc9d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1200 800&#039;%2F%3E\" class=\"attachment-liquid-style7-lb size-liquid-style7-lb wp-image-27019 ld-lazyload\" alt=\"The music run media pickups\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run-Newspaper-1200x800.webp\" data-srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run-Newspaper-1200x800.webp 1200w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/The-Music-Run-Newspaper-720x480.webp 720w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" data-aspect=\"1.5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-cb80190 e-flex e-con-boxed e-con e-parent\" data-id=\"cb80190\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bacb7fc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bacb7fc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3f941e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3f941e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ff1f1\" data-id=\"91ff1f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5bedfc elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"a5bedfc\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660249cf8d482\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > More  <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > Case Studies <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e67e4 elementor-widget elementor-widget-ld_blog\" data-id=\"f8e67e4\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid f8e67e4 blog-id-260990948 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34635\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34635 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"A Brown Company, Inc. Case Study | Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/ABCI-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" rel=\"bookmark\">Lifting Up And Spreading Awareness With A Brown Company<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/12\/social-media-management-for-a-brown-company\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34600\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34600 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 800 1000&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"MSD HPV Case Study Thumbnail\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/03\/MSD-HPV-Case-study-800x1000.webp\" data-aspect=\"0.8\" \/><\/figure><\/div>\n\n<div class=\"lqd-lp-inner lqd-overlay d-flex flex-column justify-content-end pt-6 pb-6 ps-4 pe-4 px-4\">\n\t\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\n\t<header class=\"lqd-lp-header mb-2\">\n\t\t<div class=\"lqd-lp-meta\">\n\t\t\t<span class=\"screen-reader-text\">Tags <\/span><ul class=\"lqd-lp-cat lqd-lp-cat reset-ul inline-ul pos-rel z-index-3\"><li><a href=\"https:\/\/m2comms.com\/category\/reputation\/\" rel=\"category\" style=--color-primary:#ffffff>Reputation<\/a><\/li><\/ul>\t\t<\/div>\n\t\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\t\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" rel=\"bookmark\">Spreading the Word to Stop the Spread of Infection with MSD<\/a><\/h2>\t\t<\/div>\n\t<\/header>\n\n\t\t\t<footer class=\"lqd-lp-footer pos-rel z-index-2 pt-1\">\n\t\t\t<a href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"btn btn-naked text-uppercase ltr-sp-1 size-sm font-weight-bold lqd-lp-read-more\">\n\t\t\t\t<span class=\"btn-line btn-line-before d-inline-block pos-rel\"><\/span>\n\t\t\t\t<span class=\"btn-txt d-inline-block\">Continue Reading<\/span>\n\t\t\t\t<span class=\"btn-line btn-line-after d-inline-block pos-rel\">\n\t\t\t\t\t<svg class=\"d-inline-block pos-abs\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"32\" viewBox=\"0 0 12 32\" style=\"height: 2em;\"><path fill=\"currentColor\" d=\"M8.375 16L.437 8.062C-.125 7.5-.125 6.5.438 5.938s1.563-.563 2.126 0l9 9c.562.562.624 1.5.062 2.062l-9.063 9.063c-.312.312-.687.437-1.062.437s-.75-.125-1.063-.438c-.562-.562-.562-1.562 0-2.125z\"><\/path><\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/footer>\n\t<\/div>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/03\/07\/msd-hpv-awareness-campaign\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 reputation\"><article id=\"post-34486\" class=\"lqd-lp pos-rel lqd-lp lqd-lp-style-17 lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-custom text-start post-34486 post type-post status-publish format-standard has-post-thumbnail hentry category-reputation\">\n\n<div class=\"lqd-lp-img lqd-overlay\">\n\t<figure class=\"pos-rel bg-cover bg-center w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1050\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; 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