{"id":13490,"date":"2022-11-15T09:16:20","date_gmt":"2022-11-15T09:16:20","guid":{"rendered":"https:\/\/m2comms.com\/?p=13490"},"modified":"2023-10-06T06:17:57","modified_gmt":"2023-10-06T06:17:57","slug":"the-medfluencer-is-in-how-covid-19-produced-a-new-variant-of-influencers","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/15\/the-medfluencer-is-in-how-covid-19-produced-a-new-variant-of-influencers\/","title":{"rendered":"The Medfluencer: A New Variant of Social Media Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13490\" class=\"elementor elementor-13490\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Joanne De Leon<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/VARIANT-OF-INFLUENCERS-1024x683.png\" class=\"attachment-large size-large wp-image-14558\" alt=\"a female medfluencer or health influencer\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/VARIANT-OF-INFLUENCERS-1024x683.png 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/VARIANT-OF-INFLUENCERS-300x200.png 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/VARIANT-OF-INFLUENCERS-720x480.png 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/VARIANT-OF-INFLUENCERS.png 1080w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>Rewind\u2014the year is 2020 and officials have all ordered us to stay at home. What did we, so new to quarantine in the 21st century, do? We hunkered down, baked banana bread, and of course, camped out online.\u00a0<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\"><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"16a6t-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"4ijo-0-0\">What is a Medfluencer?<\/span><\/h2><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"16a6t-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"16a6t-0-0\">The <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.medpagetoday.com\/popmedicine\/popmedicine\/94505\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"16a6t-1-0\">medfluencer<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"16a6t-2-0\">, is one of the more worthwhile Internet trends to gain traction in the pandemic as people scrambled for timely and reliable information on the novel coronavirus.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"kmnc-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"kmnc-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"kmnc-0-0\">A portmanteau of \u201cmedical\u201d and \u201cinfluencer,\u201d \u201cmedfluencer\u201d literally describes a social media celebrity from the medical field. The term is as inherently 2020 to us as <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.youtube.com\/watch?v=uLKN9kOxdy8\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"kmnc-1-0\">dance trends<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"kmnc-2-1\">or dalgona coffee, but medfluencers have been around way before that.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"dlgrd-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dlgrd-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-0-0\">Vox once coined \u201cnursefluencer\u201d for Sarah Warren, also known as <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.instagram.com\/shesinscrubs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-1-0\">shesinscrubs<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-2-1\">on Instagram. We can\u2019t forget Dr. Adam Smith, or <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/docadamsmith?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-3-0\">Doc Adam<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-4-1\">for short, either. Best known for being <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.youtube.com\/watch?v=p2wKW7cIT9Y\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-5-0\">that Tagalog-speaking Australian doctor-vlogger<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlgrd-6-0\">, he has been active on Twitter and YouTube since 2017.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"csb7k-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"csb7k-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-0-0\">While other medfluencers have since been propelled to celeb status due to <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.instagram.com\/doctor.mike\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-1-0\">Hollywood-grade looks<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-2-1\">or a claim on the <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.youtube.com\/channel\/UCgrsF4TYwmrV0QsXb8AoeHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-3-0\">niche (yet ultra satisfying)<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-4-0\">, more everyday nurses and doctors like <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.instagram.com\/dr.noc\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-5-0\">Dr. Noc<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"csb7k-6-0\">, or Morgan McSweeney in real life, focused on the pandemic. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"dlutv-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dlutv-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlutv-0-0\">As TikTok exploded to global and mainstream use in the early days of quarantine, so did false information and unbacked claims on COVID-19 (<\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.buzzfeednews.com\/article\/laurenstrapagiel\/pandemic-conspiracy-theorists-disinformation-tiktok\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlutv-1-0\">\u201cPlandemic\u201d<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dlutv-2-0\">\u2014ring any bells?). Dr. Noc became one of the many experts who rolled up their white coat sleeves to debunk all that misinformation on the platform themselves.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"4ijo-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4ijo-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"4ijo-0-0\">The Medfluencer Is In: #DocTok will see you now<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"5rokb-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5rokb-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5rokb-0-0\">The way <a href=\"https:\/\/m2comms.com\/2023\/02\/21\/tiktok-appealing-to-gen-z-and-the-video-first-market\/\">TikTok\u2019s algorithm<\/a> endlessly feeds users with videos of similar content already makes it a battle of quantity over quality. It doesn\u2019t matter if a conspiracy theorist has 100 or 100k followers, or if you follow them or not\u2014if you watch one #Plandemic video, more like it will appear on the For You page. This is how any video could amass thousands to millions of views on TikTok.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"9ak9d-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9ak9d-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9ak9d-0-0\">With TikTok\u2019s mostly young user base, fact-checking has never been more dire. The youth are the least likely to suffer from severe COVID-19, but they\u2019re also the most likely to spread it to older and more vulnerable populations.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"daike-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"daike-0-0\"><p><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.tiktok.com\/@drleslie?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; font-size: 18px; font-family: Poppins;\" data-offset-key=\"daike-0-0\">Dr. Rose Marie Leslie<\/span><\/a><\/span><span style=\"color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"daike-1-0\"> is a chief family medicine resident and a TikToker with 908.1k followers. In an <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/time.com\/5926397\/health-workers-tiktok-covid-19\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; font-size: 18px; font-family: Poppins;\" data-offset-key=\"daike-2-0\">interview<\/span><\/a><\/span> <span style=\"color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"daike-3-1\">with Time, she said it\u2019s important to reach young people at a time they\u2019re \u201creally hungry for health information, but don\u2019t know where to look for it and often aren\u2019t going to the doctor frequently.\u201d<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"6s6ia-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6s6ia-0-0\"><p><span style=\"color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6s6ia-0-0\">And how do they do it? <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.tiktok.com\/tag\/doctok?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; font-family: Poppins; font-size: 18px;\" data-offset-key=\"6s6ia-1-0\">#DocToks<\/span><\/a><\/span><span style=\"color: #4d5156; font-family: Poppins; font-size: 18px;\" data-offset-key=\"6s6ia-2-0\"> range from <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.tiktok.com\/@christinaaaaaaanp\/video\/7063224766353755438?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; font-family: Poppins; font-size: 18px;\" data-offset-key=\"6s6ia-3-0\">straightforward explainers<\/span><\/a><\/span> <span style=\"color: #4d5156; font-family: Poppins; font-size: 18px;\" data-offset-key=\"6s6ia-4-1\">to expansive <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.tiktok.com\/@drglaucomflecken\/video\/7053535891322670383?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; font-family: Poppins; font-size: 18px;\" data-offset-key=\"6s6ia-5-0\">alternate universe skits<\/span><\/a><\/span> <span style=\"color: #222222; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6s6ia-6-1\">starring themselves, all in the name of medical science. It\u2019s easy to watch, informative, and best of all, it\u2019s an easy one million views. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"fl8l0-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fl8l0-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fl8l0-0-0\">Naturally, it hasn\u2019t been easy. W<\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fl8l0-0-1\">riting, filming, and editing one\u2019s own content on top of a demanding, on-call schedule is extra work. <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.tiktok.com\/@christinaaaaaaanp?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fl8l0-1-0\">Christina Kim<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fl8l0-2-0\">, an oncology nurse with 228k followers on TikTok, has battled fake news and critics. If their trouble, however, saves a few more people from a positive diagnosis or worse, a trip to a crowded ER, then they feel it should be worth it.<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"2uj7b-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2uj7b-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2uj7b-0-0\">That\u2019s where the kicker lies. Influencer culture has primed us for medfluencers. What sets the latter apart from the typical endorsers brands have pitched to us in recent years is the sense of obligation that comes with every EduTok or IG Reel they post. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"b320c-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b320c-0-0\"><span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-0-0\">Sure, they make some money off their views\u2014med student turned YouTube star <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.youtube.com\/c\/AmericaRevere\/videos?app=desktop\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-1-0\">America Revere<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-2-1\">claimed it\u2019s helped her pay off student loans\u2014but that\u2019s just a secondary perk. They primarily do it to keep us healthy and informed at minimal cost and <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.statnews.com\/2022\/03\/25\/dr-glaucomflecken-will-flanary-profile\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-3-0\">maximum entertainment<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-style: italic; font-size: 18px;\" data-offset-key=\"b320c-4-0\">, <\/span><span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-4-1\">true to Doc Adam\u2019s promise of \u201ceffective, safe, and free\u201d medical advice. <\/span><span style=\"color: #222222; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-4-2\">If anything, medfluencers make our collective <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.merriam-webster.com\/words-at-play\/doomsurfing-doomscrolling-words-were-watching\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-5-0\">doomscrolling<\/span><\/a> <\/span><span style=\"color: #222222; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"b320c-6-1\">experience more worthwhile.<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"rrdj-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\"><span style=\"color: #222222; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"rrdj-0-0\">A remedy to the times<\/span><\/h2><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"8h5gm-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8h5gm-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8h5gm-0-0\">Clear and concise health communications have always been relevant <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.businessinsider.com\/people-vintage-mask-ads-spanish-flu-1918-pandemic-2020-5\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8h5gm-1-0\">for as long as humans have battled with disease<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8h5gm-2-0\">. In the age of #TMI and misinformation, engaging yet factual content is a step toward media literacy. If those <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/fanbooster.com\/blog\/how-to-get-verified-on-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8h5gm-3-0\">little blue check marks<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8h5gm-4-1\">mean anything, it encourages people, especially the youth, to verify their sources of information now. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"3eutt-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3eutt-0-0\"><p><span style=\"color: #222222; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3eutt-0-0\">\u201cThere clearly was an appetite for scientific content, but nothing so much as like it is now,\u201d said Dr. Noc in an <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.medpagetoday.com\/publichealthpolicy\/generalprofessionalissues\/93360?xid=fb_o&amp;trw=no\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3eutt-1-0\">interview<\/span><\/a><\/span><span style=\"color: #222222; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3eutt-2-0\"> with MedPage. \u201cWhat I&#8217;m hoping is that this interest will translate even after the pandemic, after people get vaccinated, they&#8217;ll still want to consume pro-health, medical scientific information on social media.\u201d <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"4nvaj-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4nvaj-0-0\"><span style=\"color: #222222; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4nvaj-0-0\">Medfluencers also make us exercise this often neglected muscle called empathy. A medical practitioner\u2019s work is empathic by nature. In urging viewers to take up public health measures like getting vaccinated and keeping masks on, they ask us to protect ourselves and other people around us too.<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"11ru8\" data-offset-key=\"4uhrg-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4uhrg-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4uhrg-0-0\">\u201cI genuinely want this pandemic to end. I want people to recognize what we need to do to make it end,\u201d said Kim. \u201cAnd I have responsibility, now with this platform that I have, I think it would almost be irresponsible to step away from that.\u201d<\/span><\/div><h3 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: center;\"><span style=\"color: #000000; background-color: transparent; font-size: 21px; font-family: Poppins;\" data-offset-key=\"4uhrg-0-0\"><b>ALSO READ: <a href=\"https:\/\/m2comms.com\/2022\/12\/06\/the-influencer-a-look-at-what-really-sets-off-change\/\">The Influencer: A Look At What Really Sets Off Change<\/a><\/b><\/span><\/h3><div style=\"margin: 1em 0px; position: relative; direction: ltr;\" data-offset-key=\"8v98e-0-0\"><span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-size: 14px;\" data-offset-key=\"8v98e-0-0\"><em>M2.0 Communications is a public relations firm and <a href=\"https:\/\/m2comms.com\/\">influencer marketing agency<\/a> helping brands engage their target audience through data-driven narratives. We offer a range of services including <a href=\"https:\/\/m2comms.com\/advisory\/\">PR advisory<\/a>, <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">influencer strategy<\/a>, and <a href=\"https:\/\/m2comms.com\/reputation\/\">reputation management<\/a>.<\/em><\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr;\" data-offset-key=\"8v98e-0-0\"><span style=\"font-size: 14px;\"><em style=\"text-align: inherit; background-color: transparent; color: #000000; font-family: Poppins;\">Learn more about our work on <\/em><em style=\"text-align: inherit; background-color: transparent; color: #000000; font-family: Poppins;\">our <a href=\"https:\/\/m2comms.com\/case-studies\/\">case studies<\/a> page<\/em><em style=\"text-align: inherit; background-color: transparent; color: #000000; font-family: Poppins;\">.<\/em><\/span><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" 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elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024dbb60aa4\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024dbb6129c\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rewind\u2014the year is 2020 and officials have all ordered us to stay at home. What did we, so new to quarantine in the 21st century, do? We hunkered down, baked banana bread, and of course, camped out online.\u00a0 What is a Medfluencer? The medfluencer, is one of the more worthwhile Internet trends to gain traction [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13490"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13490"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13490\/revisions"}],"predecessor-version":[{"id":25478,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13490\/revisions\/25478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14558"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}