{"id":13484,"date":"2022-11-15T09:08:37","date_gmt":"2022-11-15T09:08:37","guid":{"rendered":"https:\/\/m2comms.com\/?p=13484"},"modified":"2023-10-06T06:18:08","modified_gmt":"2023-10-06T06:18:08","slug":"5-mistakes-in-video-game-marketing-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/15\/5-mistakes-in-video-game-marketing-and-how-to-avoid-them\/","title":{"rendered":"5 Mistakes in Video Game Marketing (And How to Avoid them)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13484\" class=\"elementor elementor-13484\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Renzo Guevara<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MISTAKES-IN-VIDEO-GAME-1024x683-1.png\" class=\"attachment-large size-large wp-image-16922\" alt=\"gamer girl thinking of video game marketing mistakes\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MISTAKES-IN-VIDEO-GAME-1024x683-1.png 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MISTAKES-IN-VIDEO-GAME-1024x683-1-300x200.png 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/MISTAKES-IN-VIDEO-GAME-1024x683-1-720x480.png 720w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>A mishandled marketing campaign can mean an early game over. The games industry is no stranger to customers feeling like they were betrayed with false promises. Some video games have become famous for how different their initial showing was compared to what was released. Here are some examples of what not to do when marketing your video game.\u00a0<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\"><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"fjveo-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fjveo-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"fjveo-0-0\">Lying about graphics<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"cnvsb-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"cnvsb-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"cnvsb-0-0\">Every developer wants to put their best foot forward. An impressive first showing of their game would mean a lot more interest, especially if it\u2019s a brand new IP and not connected to any established franchise. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"be2f1-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"be2f1-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"be2f1-0-0\">When <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.youtube.com\/watch?v=FcMRkyoHKeA\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"be2f1-1-0\">Ubisoft first showed Watch Dogs at E3 2012<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"be2f1-2-0\">, audiences were immediately sold at how impressive it looked from a graphical standpoint. It was touted as a real glimpse into the future of gaming as it was ushering in the eighth generation of consoles. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"1ik9u-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1ik9u-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"1ik9u-0-0\">It received countless awards ranging from critic\u2019s choice, best showcase, and most anticipated release from multiple sources. Come release day in 2014, it was soon found out that <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.youtube.com\/watch?v=sX4HTUuCy3k\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"1ik9u-1-0\">the developers lowered the quality of the graphics<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"1ik9u-2-1\">without telling anyone. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"csmck-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"csmck-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"csmck-0-0\">You don\u2019t promise a bucket of candy only for you to give out just a piece of mint per person. Always make sure that if you are showing off something, <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.pcgamer.com\/watch-dogs-downgrade-controversy-is-a-lesson-learned-for-ubisoft\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"csmck-1-0\">it\u2019ll reflect what the final product will be<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"csmck-2-0\">. <\/span><span data-offset-key=\"csmck-2-1\"><br><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"csmck-2-2\">All the hype and praises at the start won\u2019t be worth it if you end up losing the trust of the people \u2013 which is exactly what happened with Watch Dog\u2019s sequel as it received <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.eurogamer.net\/articles\/2016-11-21-watch-dogs-2-launch-sales-nowhere-near-watch-dogs-1\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"csmck-3-0\">significantly less sales<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"csmck-4-0\"> compared to its predecessor. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"cg1ta-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"fjveo-0-0\">Extreme Initiatives<\/span><\/h2><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"cg1ta-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins, sans-serif; font-size: 18px; text-align: inherit;\">Sometimes, being \u201cdifferent\u201d to stand out isn\u2019t always a good thing. It\u2019s one thing to get attention with your campaign, it\u2019s another to anticipate what type of attention you would want to surround your product with. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"3of5c-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3of5c-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"3of5c-0-0\">When Sony was attempting to market a white-colored PSP, they had a caucasian woman look down upon a black woman. You can probably guess how well that ended up for them. The ad was so controversial that <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.polygon.com\/2017\/4\/5\/15190396\/sony-psp-ad-white-is-coming-pepsi-kendall-jenner\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"3of5c-1-0\">it is still being talked about years later<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"3of5c-2-0\">. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"cfhuk-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"cfhuk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"cfhuk-0-0\">Another example would be EA\u2019s attempt at appealing to a younger demographic with a video called \u201cYour mom does not like Dead Space 2\u201d and surely enough, <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/latimesblogs.latimes.com\/entertainmentnewsbuzz\/2011\/02\/your-mom-hates-dead-space-2-advert-stirring-controversy.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"cfhuk-1-0\">moms definitely did not like it<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"cfhuk-2-0\">. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"3s14f-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3s14f-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"3s14f-0-0\">Be careful with your messaging and make sure that it\u2019s not just for shock value. Being edgy is catchy but it certainly won\u2019t make everyone happy. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"2rq3i-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"fjveo-0-0\">Misleading gameplay previews<\/span><\/h2><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2rq3i-0-0\"><span style=\"background-color: transparent; color: #000000; font-family: Poppins, sans-serif; font-size: 18px; text-align: inherit;\">You wouldn\u2019t market coke and then serve up water. Aliens: Colonial Marines made the mistake of showing previews that didn\u2019t accurately represent the final game. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"7dku8-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7dku8-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"7dku8-0-0\">A video showcasing an immersive atmosphere, impressive gameplay, and accurate enemy designs, had fans of the classic film franchise excited for a great gaming experience. When the game was finally released, all that was shown in the demo was <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.denofgeek.com\/games\/aliens-colonial-marines-what-went-wrong\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"7dku8-1-0\">nowhere to be found<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"7dku8-2-0\">. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"dt4t7-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dt4t7-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"dt4t7-0-0\">The developer and publisher of Aliens: Colonial Marines got <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.forbes.com\/sites\/insertcoin\/2013\/05\/01\/aliens-colonial-marines-draws-false-advertising-lawsuit\/?sh=50253ee32b0a\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"dt4t7-1-0\">sued for false advertising<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"dt4t7-2-1\">by the way. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"33dib-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"33dib-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"33dib-0-0\">Present what your game truly is, not what you want the audience to think it might be. You can control what the public will want.<\/span><\/p><\/div><\/div><h2 style=\"text-align: start;\"><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"fjveo-0-0\">Deceptive Trailers<\/span><\/h2><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"dt8ko-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dt8ko-0-0\"><span style=\"text-align: inherit; background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"262bv-0-0\">The Dead Island cinematic trailer was considered <\/span><span style=\"text-align: inherit; position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/knowtechie.com\/dead-islands-2011-reveal-is-still-the-best-game-trailer-of-all-time\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"262bv-1-0\">one of the best trailers in gaming<\/span><\/a><\/span><span style=\"text-align: inherit; background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"262bv-2-0\">. It showed an emotionally resonant tone that would bring in the drama and suspense. When the final game was released, it had the resemblance of what a car looks like to a piece of bread. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"18f97-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"18f97-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"18f97-0-0\">With B-movie levels of wacky writing, the game\u2019s narrative was a far cry from the soap opera tone the trailer was trying to suggest. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"ee3bn-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ee3bn-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"ee3bn-0-0\">Although cinematic trailers are visually impressive and allow for more creative freedom as you\u2019re basically making a mini-movie without the constraints of your game\u2019s systems, you run the risk of going overboard. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"73ibp-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"73ibp-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins, sans-serif;\" data-offset-key=\"73ibp-0-0\">Stay true to what you\u2019re selling. If it\u2019s dramatic \u2013 present it as such. If it\u2019s fun, don\u2019t make it look like it\u2019s trying to win \u2018best in drama\u2019 at the Oscars.<\/span><\/p><\/div><\/div><h2 style=\"text-align: start;\"><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"fjveo-0-0\">Over promising<\/span><\/h2><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"8ppfg-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8ppfg-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8ppfg-0-0\">Cyberpunk 2077 promised a lot of gameplay innovations and unique features that had fans anticipating for almost 10 years. As you would expect at this point in the article, it did not deliver at any of those. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"b7kfp-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b7kfp-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b7kfp-0-0\">When the game <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.engadget.com\/cyberpunk-2077-delay-december-10-173917295.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b7kfp-1-0\">kept getting delayed multiple times<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b7kfp-2-1\">while the heads of the studio kept <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.playstationlifestyle.net\/2020\/03\/16\/cyberpunk-2077-development-cd-projekt-red-works-from-home\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b7kfp-3-0\">insisting that development was going smooth<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b7kfp-4-0\">, it had gamers confident in a product that would meet expectations. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"dvrkr-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dvrkr-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dvrkr-0-0\">Not long after the game\u2019s release, <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/arstechnica.com\/gaming\/2020\/12\/cd-projekt-red-investors-sue-company-over-cyberpunk-2077-debacle\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dvrkr-1-0\">CD Projekt Red\u2019s investors sued the company for false advertising<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dvrkr-2-0\">. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"ek606\" data-offset-key=\"6vtoo-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6vtoo-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6vtoo-0-0\">A good marketing campaign is more than just generating hype, it\u2019s also about tempering expectations. Be realistic about what you say and consumers will be realistic with what they\u2019re going to be looking for. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: center;\" data-offset-key=\"6vtoo-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6vtoo-0-0\"><b><span style=\"font-size: 21px;\">ALSO READ: <\/span><a href=\"https:\/\/m2comms.com\/2022\/09\/26\/how-meme-marketing-works-for-films-and-how-it-doesnt\/\"><span style=\"font-size: 21px;\">How Meme Marketing Works for Films (and How It Doesn&#8217;t)<\/span> <\/a><\/b><\/span><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"8lrdb-0-0\"><span style=\"font-size: 18px;\">Need help with your digital marketing and social media campaigns?<\/span><\/div>\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"8lrdb-0-0\">&nbsp;<\/div>\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"8lrdb-0-0\"><span style=\"font-size: 18px;\">M2.0 Communications Inc, one of the<a href=\"https:\/\/m2comms.com\/\"> top PR agencies in the Philippines<\/a>, has been helping brands tell meaningful data-driven narratives to reach and engage their target audience. Our PR firm specializes in business PR, stakeholder management, influencer strategy, social media marketing, and media relations.<\/span><\/div>\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"8lrdb-0-0\">&nbsp;<\/div>\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"8lrdb-0-0\"><span style=\"font-size: 18px;\">Learn more about our work by <a href=\"https:\/\/m2comms.com\/case-studies\/\">visiting our case studies page<\/a>.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024dc3c3e1b\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024dc3c4602\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A mishandled marketing campaign can mean an early game over. The games industry is no stranger to customers feeling like they were betrayed with false promises. Some video games have become famous for how different their initial showing was compared to what was released. Here are some examples of what not to do when marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13484"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13484"}],"version-history":[{"count":9,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13484\/revisions"}],"predecessor-version":[{"id":25481,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13484\/revisions\/25481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/16922"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}