{"id":13477,"date":"2022-11-15T09:04:56","date_gmt":"2022-11-15T09:04:56","guid":{"rendered":"https:\/\/m2comms.com\/?p=13477"},"modified":"2023-05-15T11:56:56","modified_gmt":"2023-05-15T11:56:56","slug":"how-shein-became-the-worlds-1-fast-fashion-brand","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/15\/how-shein-became-the-worlds-1-fast-fashion-brand\/","title":{"rendered":"How Shein Became the World\u2019s #1 Fast Fashion Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13477\" class=\"elementor elementor-13477\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Renzo Guevara<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/SHEIN-1024x683-1.png\" class=\"attachment-large size-large wp-image-16927\" alt=\"women who are doing online shopping at Shein\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/SHEIN-1024x683-1.png 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/SHEIN-1024x683-1-300x200.png 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/11\/SHEIN-1024x683-1-720x480.png 720w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>Chinese fast fashion company Shein has silently overtaken the world of retail fashion, all without having any physical stores and minimal use of traditional marketing methods. This is how they did it.<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\"><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"be7a3-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"be7a3-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"be7a3-0-0\">What is Shein?<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"f4c8g-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"f4c8g-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"f4c8g-0-0\">If you don\u2019t know what Shein is, you\u2019re probably <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.grin.com\/document\/942994#:~:text=The%20target%20audience%20for%20fast,than%20any%20other%20demographic%20group\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"f4c8g-1-0\">one (or more) of three things<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"f4c8g-2-0\">: 1.) male, 2.) above the age of 25, or 3.) you do all your shopping at the mall. If it\u2019s the third one, then you\u2019ve probably heard of H&amp;M and Zara, the world\u2019s top <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.investopedia.com\/terms\/f\/fast-fashion.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"f4c8g-3-0\">fast fashion<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"f4c8g-4-1\">brands\u2014until recently.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"85dir-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"85dir-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"85dir-0-0\">At its latest <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.wsj.com\/articles\/shein-valued-at-100-billion-in-funding-round-11649126740?mod=Searchresults_pos2&amp;page=1&amp;AID=11557093&amp;PID=6415797&amp;SID=in%7C624ba8b9ed6d0d7b5c4e72df%7C1649396690827m6fa26if&amp;subid=Business+Insider&amp;cjevent=06171271b6ff11ec818c00740a18050f&amp;tier_1=affiliate&amp;tier_2=moa&amp;tier_3=Business+Insider&amp;tier_4=3861930&amp;tier_5=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fshein-valued-at-100-billion-in-funding-round-11649126740%3Fmod%3DSearchresults_pos2%26page%3D1\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"85dir-1-0\">funding round<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"85dir-2-0\">, e-commerce company Shein was valued at a whopping $100 billion. That\u2019s more than H&amp;M and Zara combined.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"3gd1c-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3gd1c-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3gd1c-0-0\">So how did a brand without any brick-and-mortar stores overtake these fast fashion giants?<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"9teee-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9teee-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"9teee-0-0\">Shein and its ingenious business model<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"4oot-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4oot-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-0-0\">Shein is a Chinese fast fashion brand known for selling trendy items at rock-bottom prices\u2014even <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.extrabux.com\/en\/guide\/6308726\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-1-0\">compared to other already cheap fast fashion brands<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-2-0\">. Except for <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/fashionunited.uk\/news\/retail\/shein-and-klarna-partner-on-london-pop-up-store\/2022040762494\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-3-0\">special collaboration pop-up events<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-4-0\">, Shein operates exclusively online. Last year, they <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/techcrunch.com\/2021\/05\/18\/shein-overtakes-amazon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-5-0\">overtook Amazon<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-6-1\">as the No. 1 retail shopping app in the US. Their products sell for as low as $3, but as of July 2021, they were making as <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.insider.com\/how-shein-gets-consumers-spend-fast-fashion-ecommerce-chinese-company-2021-6\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-7-0\">much as $10 billion<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4oot-8-1\">in revenue annually. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"b9nd-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b9nd-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b9nd-0-0\">Shein operates on an <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.businessinsider.com\/shein-china-billion-dollar-company-fast-fashion-brand-2021-8#the-company-operates-an-on-demand-business-model-5\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b9nd-1-0\">on-demand business model<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b9nd-2-0\">, meaning they release new designs in small batches, and only mass-produce items that sell really well. With this model, Shein can bring in 2,000 new items a week without having to worry about inventory. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"5j5gk-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5j5gk-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5j5gk-0-0\">They\u2019re able to do this because their <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/coresight.com\/research\/shein-how-is-the-chinese-brand-conquering-the-us-fast-fashion-market\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5j5gk-1-0\">supply chain<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5j5gk-2-0\"> is designed to pump out new products up to three times faster than their competitors. That, plus its intuitive and frankly <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.dailymail.co.uk\/news\/article-9936113\/How-shadowy-teen-brand-Shein-uses-algorithms-harvest-data-users.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5j5gk-3-0\">scary algorithm<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5j5gk-4-1\">that allows them to keep up with latest trends and what their consumers really want, is only one part of Shein\u2019s secret success formula.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"61d32-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"61d32-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"61d32-0-0\"><a href=\"https:\/\/m2comms.com\/2023\/02\/21\/tiktok-appealing-to-gen-z-and-the-video-first-market\/\">TikTok<\/a> is the key<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"c17v7-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"c17v7-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c17v7-0-0\">Shein has worked with celebrities like <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.popsugar.com\/fashion\/Madelaine-Petsch-Shein-Collaboration-46490287\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c17v7-1-0\">Madelaine Petsch<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c17v7-2-0\">, and regularly taps influencers with smaller followings to promote their brand. Sponsored posts like these help them reach wider customer bases and build brand reputation. After all, if you see someone you like wearing a brand, you\u2019re more likely to buy from them.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"doonq-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"doonq-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"doonq-0-0\">But that\u2019s not all. Shein\u2019s insanely cheap pricing and constant influx of new items is practically bait for <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.businessinsider.com\/sponsored-tiktok-live-videos-see-increased-demand-more-expensive-valuable-2022-3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"doonq-1-0\">content creators<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"doonq-2-0\">. <a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">Tiktok influencers<\/a> can buy a large number of items and showcase them in a \u201chaul\u201d video. The more items they show in the haul, the more impressive it is\u2014and the more their audience becomes interested in the brand. <\/span><\/p><p><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"2icpu-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2icpu-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2icpu-0-0\">More purchases lead to more haul videos, and more haul <a href=\"https:\/\/m2comms.com\/creatives\/photo-video-production\/\">videos lead to more purchases<\/a>\u2014and Shein doesn\u2019t have to spend a single cent. It\u2019s free advertising and the main reason behind Shein\u2019s explosive <a href=\"https:\/\/m2comms.com\/reputation\/social-media-management\/\">social media success<\/a>.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"fu2n-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fu2n-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"fu2n-0-0\">Building loyalty\u2014despite controversy<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"l48a-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"l48a-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-0-0\">Shein did not become the e-commerce monster that it is without getting its hands dirty. Shein, and the fast fashion industry in general, has been heavily criticized for <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.npr.org\/2021\/07\/20\/1018381462\/why-indie-brands-are-at-war-with-shein-and-other-fast-fashion-companies#:~:text=But%20its%20growth%20has%20not,copying%20designs%20from%20indie%20designers\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-1-0\">stealing designs<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-2-1\">from artists, being generally <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.conserve-energy-future.com\/is-shein-bad-for-environment.php#:~:text=Shein%20receives%20very%20low%20scores,global%20warming%20and%20climate%20change\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-3-0\">bad for the environment<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-4-0\">, and encouraging a culture of <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.vox.com\/the-goods\/22573682\/shein-future-of-fast-fashion-explained\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-5-0\">overconsumption<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"l48a-6-0\">.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"e5cf1-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e5cf1-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"e5cf1-0-0\">But despite it all, people still keep buying from them.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"ebn82-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ebn82-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ebn82-0-0\">Shein has mastered the art of <a href=\"https:\/\/m2comms.com\/reputation\/\">building loyalty<\/a>. Their affiliate program encourages buyers to promote their products on their social media accounts, and in exchange, affiliates get a commission from each referred sale. They also have exclusive memberships and generous reward systems that incentivize buyers to leave reviews and post photos of their purchases. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"dlsfl-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dlsfl-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"dlsfl-0-0\">Guilty shopping<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"4v0qu-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4v0qu-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4v0qu-0-0\">All of the aforementioned factors stack up like building blocks, creating a perfect storm of trendy, affordable, guilt-inducing, and addicting fashion. You see someone post a haul and you think \u201coh, those clothes are cute!\u201d TikTok recommends similar videos, you watch a few, and all of a sudden now you\u2019re seeing Shein in every app and every website, the low cost of their items heavily featured in every ad. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"3obc4-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3obc4-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3obc4-0-0\">Before you know it, Shein is at the forefront of your mind. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"q7i2-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"q7i2-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"q7i2-0-0\">Shein\u2019s marketing is effective because it holds your hand through the entire process. They\u2019ve become masters at piquing and sustaining consumer interest\u2014before you even realize it, you\u2019re not just a casual window shopper looking at what the app has to offer. All of a sudden you\u2019re clicking \u201cAdd to cart.\u201d<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"313h2-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"313h2-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"313h2-0-0\">And okay, I\u2019ll admit, I was one of those casual window shoppers. I was just looking at cute clothes, and then the next thing I knew, I clicked \u201cAdd to cart.\u201d Do I feel bad about it? Yes. Am I happy with my purchase? Also yes. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"b4crj-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b4crj-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b4crj-0-0\">Gen Z prides itself in its <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/dictionary.cambridge.org\/us\/dictionary\/english\/wokeness\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b4crj-1-0\">wokeness<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b4crj-2-0\">. We care about a lot of things, and we don\u2019t shut up about the things we care about. But Shein\u2019s primary audience, despite being <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/lifestyle.inquirer.net\/387548\/shein-is-shady-but-cheap-so-can-we-blame-people-for-buying\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b4crj-3-0\">sketchy<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b4crj-4-0\">, is women aged 18-24\u2014it\u2019s us. <\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">The fact is, shopping for sustainable and ethically sourced clothing can be expensive. Shein offers items that are decent quality, size-inclusive, and dirt cheap\u2014and I am a struggling large-bodied woman in her early 20s who just wants to look nice. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"82ehr\" data-offset-key=\"ed44k-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ed44k-0-0\"><span style=\"text-align: inherit; background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"d603p-0-0\">So even though we <\/span><span style=\"text-align: inherit; position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.documentjournal.com\/2022\/04\/gen-z-isnt-as-sustainable-as-we-thought-as-fast-fashion-retailer-shein-is-valued-at-100-billion-equaling-that-of-space-x\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"d603p-1-0\">feel bad about it<\/span><\/a><\/span><span style=\"text-align: inherit; background-color: transparent; color: #000000; font-size: 18px; font-family: Poppins;\" data-offset-key=\"d603p-2-0\">, people like me will likely continue to buy from fast fashion brands like Shein. And it doesn\u2019t help that Shein\u2019s <a href=\"https:\/\/m2comms.com\/2022\/11\/10\/why-marketing-strategy-is-essential-for-your-business\/\">marketing strategy<\/a> is so damn good, it makes you forget you\u2019re doing something bad.<\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ed44k-0-0\"><span style=\"text-align: inherit; background-color: transparent; color: #000000; font-size: 16px; font-family: Poppins;\" data-offset-key=\"d603p-2-0\"><i>M2 Communications is a <a href=\"https:\/\/m2comms.com\/\">PR agency in the Philippines<\/a> that specializes in business, technology, and lifestyle communications. We offer a range of PR Advisory and Reputation Management services to help brands tell meaningful and <a href=\"https:\/\/m2comms.com\/about-us\/\">compelling stories<\/a>. Learn more about the clients we&#8217;ve worked with on our <a href=\"https:\/\/m2comms.com\/partners\/\">Partners Page<\/a>.<\/i><\/span><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024dca033b1\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024dca03b15\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chinese fast fashion company Shein has silently overtaken the world of retail fashion, all without having any physical stores and minimal use of traditional marketing methods. This is how they did it. What is Shein? If you don\u2019t know what Shein is, you\u2019re probably one (or more) of three things: 1.) male, 2.) above the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13477"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13477"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13477\/revisions"}],"predecessor-version":[{"id":25496,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13477\/revisions\/25496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/16927"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}