{"id":13440,"date":"2022-11-15T07:37:50","date_gmt":"2022-11-15T07:37:50","guid":{"rendered":"https:\/\/m2comms.com\/?p=13440"},"modified":"2023-05-15T11:57:46","modified_gmt":"2023-05-15T11:57:46","slug":"influencer-marketing-vs-traditional-marketing","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/15\/influencer-marketing-vs-traditional-marketing\/","title":{"rendered":"Influencer Marketing vs Traditional Marketing: Which One Is Better?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13440\" class=\"elementor elementor-13440\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Nisa Fajardo<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCER-AND-TRADITIONAL.png\" class=\"attachment-medium_large size-medium_large wp-image-14545\" alt=\"marketing experts representing influencer marketing vs traditional marketing\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCER-AND-TRADITIONAL.png 1080w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCER-AND-TRADITIONAL-300x200.png 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCER-AND-TRADITIONAL-1024x683.png 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/INFLUENCER-AND-TRADITIONAL-720x480.png 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>Consumers now spend most of their time on their phones or computers, instead of watching TV or reading newspapers. It begs the question: is influencer marketing better than traditional marketing?<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"8frdn-0-0\">\n<h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\"><strong><span style=\"color: #1d1c1d; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"8frdn-0-0\">Then<\/span><span style=\"color: #1d1c1d; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"8frdn-0-0\"> and Now<\/span><\/strong><\/h2><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"46rju-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"46rju-0-0\"><span style=\"color: #1d1c1d; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"46rju-0-0\">I watched a lot (like, a lot) of TV as a kid, and I remember vividly that I used to think commercials were just as interesting as the actual shows I was watching. Commercials told me what toys I should ask for on my birthday, what snacks I should look out for in the grocery store, and what events I should beg my parents to take me to.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"c8jbu-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"c8jbu-0-0\"><span style=\"color: #1d1c1d; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c8jbu-0-0\">Commercials served as my earliest introduction to product selling. Nowadays, people spend hours online watching YouTube and see how their favorite influencers insert product placements into their content.<\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"c8jbu-0-0\"><span style=\"background-color: transparent; color: #1d1c1d; font-family: Poppins; font-size: 18px; text-align: center;\">Marketing has changed a lot over the past ten or so years. The way people consume content has changed vastly, so naturally, the way marketers sell products has also changed. But what exactly is the difference between traditional marketing and influencer marketing? <\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"e7pit-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\"><span style=\"color: #1d1c1d; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"e7pit-0-0\">If It Ain\u2019t Broke<\/span><\/h2><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"7c744-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7c744-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"7c744-0-0\">Print, TV, radio, billboard ads, and outbound and phone marketing are the hallmarks of<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.marketing-schools.org\/types-of-marketing\/traditional-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"7c744-1-0\">traditional marketing methods<\/span><\/a><\/span><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"7c744-2-0\">. People will see your brand while reading the newspaper, watching TV, listening to the radio, or driving to work\u2014the goal here is to disrupt their daily routines and remind (or inform) them that your brand or product exists.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"3i7qb-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3i7qb-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"3i7qb-0-0\">That method is tried and tested. It works.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"nb24-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"nb24-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"nb24-0-0\"><a href=\"https:\/\/m2comms.com\/2022\/11\/10\/the-problem-with-traditional-marketing\/\">Traditional marketing<\/a> works best for an older audience, and lets you have full control over your promotional messaging. It\u2019s a direct approach that allows you to say exactly what you want to say, and have people think exactly what you want them to think about your brand.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"4ffu8-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4ffu8-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"4ffu8-0-0\">So why even bother with other marketing methods?<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"cgm3v-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\"><span style=\"color: #1d1c1d; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"cgm3v-0-0\">The Rise of the <a href=\"https:\/\/m2comms.com\/2022\/12\/06\/the-influencer-a-look-at-what-really-sets-off-change\/\">Influencer<\/a><\/span><\/h2><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"8nnns-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8nnns-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"8nnns-0-0\">About<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/datareportal.com\/global-digital-overview#:~:text=There%20are%205.00%20billion%20internet,500%2C000%20new%20users%20each%20day\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"8nnns-1-0\">5 billion people<\/span><\/a><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"8nnns-2-1\">use the internet, and the average internet user spends about<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.weforum.org\/agenda\/2022\/04\/social-media-internet-connectivity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"8nnns-3-0\">2 hours and 27 minutes<\/span><\/a><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"8nnns-4-1\">on social media. Filipinos spend almost<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/technology.inquirer.net\/107561\/filipinos-remain-most-active-internet-social-media-users-globally-study\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"8nnns-5-0\">double<\/span><\/a><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"8nnns-6-1\">that amount of time on social media, making us the world\u2019s most active social media users. Consumers are now more digitally-focused than ever, and that means that marketing strategies need to change to keep up, too.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"7fcqs-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7fcqs-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"7fcqs-0-0\">The rise of social media brought with it the rise of the<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/influencermarketinghub.com\/what-is-an-influencer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"7fcqs-1-0\">influencer<\/span><\/a><\/span><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"7fcqs-2-0\">. With so many people online, each speaking about their own experiences and knowledge, and making content that appealed to people with similar interests, some have garnered a loyal following. Influencers make regular posts about that topic and build communities of enthusiastic, engaged people who pay attention to what they say. Influencers have the power to affect their followers\u2019 purchasing decisions.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"2qeel-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: center;\" data-offset-key=\"2qeel-0-0\"><b><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"2qeel-0-0\">ALSO READ:<\/span> <span style=\"position: relative;\"><span style=\"color: var(--color-action); cursor: pointer; outline: none; transition-property: color; touch-action: manipulation; background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"2qeel-1-0\"><a href=\"https:\/\/m2comms.com\/2022\/11\/15\/the-medfluencer-is-in-how-covid-19-produced-a-new-variant-of-influencers\/\">The Medfluencer is In: How COVID-19 Produced a New Variant of Influencers<\/a><\/span><\/span><\/b><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"6iu8a-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6iu8a-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"6iu8a-0-0\">In fact, studies have shown that<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/#:~:text=According%20to%20Nielsen's%20latest%20Global,an%20increase%20of%2018%20percent\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"6iu8a-1-0\">92% of consumers<\/span><\/a><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"6iu8a-2-1\">trust influencer marketing over <a href=\"https:\/\/m2comms.com\/2022\/09\/26\/the-key-differences-between-traditional-marketing-and-digital-marketing\/\">traditional advertising<\/a>, and influencer marketing delivers<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.forbes.com\/sites\/michaelfertik\/2020\/07\/02\/why-is-influencer-marketing-such-a-big-deal-right-now\/?sh=7532104575f3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"6iu8a-3-0\">11 times<\/span><\/a><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"6iu8a-4-1\">better ROI than traditional marketing methods. Influencer marketing works for a younger, internet savvy audience with targeted interests. In other words, people who may already be inclined to purchase your product in the first place. An influencer\u2019s approval just makes them all the more interested.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"7acm6-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\"><span style=\"color: #1d1c1d; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"7acm6-0-0\">So which is better?<\/span><\/h2><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"6seu0-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6seu0-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"6seu0-0-0\">Influencer marketing can be cheaper, have a generally faster turnaround compared to producing ads for print and TV, and foster a sense of trust and affinity between the brand and its audience. Trends are also<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.the-tea.sucks\/blog\/nobody-wants-to-work-these-days-kim-k-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"6seu0-1-0\">constantly changing<\/span><\/a><\/span><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"6seu0-2-0\">, and influencer marketing allows you to produce relevant and timely content via the influencers you partner with.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"1kguc-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1kguc-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"1kguc-0-0\">But, there are some cons. One of the risks is that the influencers you work with can sometimes negatively affect your brand\u2019s reputation. Influencers aren\u2019t under the employment of the brands and can be unpredictable. There have been several public instances of brands<\/span> <span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.insider.com\/beauty-brands-cant-fight-racism-work-with-problematic-influencers-2021-2\" target=\"_blank\" rel=\"noopener\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"1kguc-1-0\">disassociating themselves<\/span><\/a><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"1kguc-2-1\">with problematic influencers, some of whom they\u2019ve worked with for several years, and have developed close ties with.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"a91lt-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"a91lt-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"a91lt-0-0\">In that sense, traditional marketing can be a safer bet. Companies have been using traditional marketing methods for decades, and it\u2019s always worked. It\u2019s consistent and reliable in a way that influencer marketing isn\u2019t: companies have full control over the tone of voice, the wording, and the color schemes.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"3gcaf-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3gcaf-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"3gcaf-0-0\">But if your target audience is younger consumers, traditional marketing might not be as effective as influencer marketing. The ROI for traditional marketing is also harder to measure. It\u2019s difficult to say how many people saw a billboard or watched a commercial on TV, so there\u2019s no way of telling how many people actually became customers because of those marketing efforts.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"68rq1-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"68rq1-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"68rq1-0-0\">The best strategy is knowing your target audience, understanding your brand\u2019s message, and a clever mix of both traditional and influencer marketing. For instance, Shein, the biggest fast fashion company in the world,<\/span> <span style=\"position: relative;\"><span style=\"color: var(--color-action); background-color: var(--artdeco-reset-link-background-color-transparent); font-family: Poppins; font-size: 18px;\" data-offset-key=\"68rq1-1-0\">maximized the capacity of both<\/span><\/span> <span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"68rq1-2-1\">in their marketing strategy: if you weren\u2019t hearing about their brand on TikTok, you were seeing their ads on whatever website or app you were on.<\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: start;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"1l7d6-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1l7d6-0-0\"><span style=\"color: rgba(0, 0, 0, 0.9); font-size: 18px; font-family: Poppins;\" data-offset-key=\"1l7d6-0-0\">There\u2019s no doubting the reliability of traditional marketing and the effectiveness of influencer marketing. In order to reach the biggest possible audience and effectively send the messages you want to send about your brand, your marketing campaigns need to incorporate both. And you can do so if you partner with a firm that knows what they\u2019re doing.<\/span><span style=\"color: rgba(0, 0, 0, 0.9); font-family: Poppins; font-size: 18px; text-align: inherit;\">&nbsp;<\/span><\/div><\/div>\n<div style=\"white-space: pre-wrap;\" data-block=\"true\" data-editor=\"ee2k8\" data-offset-key=\"cvdin-0-0\">\n<p style=\"font-size: 16px; color: #333333; font-weight: 400; white-space: normal; text-align: left;\"><span style=\"font-size: 18px;\">Need support with your influencer marketing strategy and campaigns?<\/span><\/p><p style=\"font-size: 16px; color: #333333; font-weight: 400; white-space: normal; text-align: left;\"><span style=\"font-size: 18px;\">M2.0 Communications, one of the top PR firms in the Philippines, can help. Our PR agency offers&nbsp;<a href=\"https:\/\/m2comms.com\/reputation\/influencer-strategy-management\/\">Influencer Management Services<\/a>&nbsp;to help make your brand stand out. Check out how we have helped our clients through our <a href=\"https:\/\/m2comms.com\/case-studies\/\">case studies<\/a> page.&nbsp;<\/span><\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024de116648\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024de116e2d\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consumers now spend most of their time on their phones or computers, instead of watching TV or reading newspapers. It begs the question: is influencer marketing better than traditional marketing? Then and Now I watched a lot (like, a lot) of TV as a kid, and I remember vividly that I used to think commercials [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13440"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13440"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13440\/revisions"}],"predecessor-version":[{"id":25499,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13440\/revisions\/25499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14545"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}