{"id":13214,"date":"2022-11-10T03:25:07","date_gmt":"2022-11-10T03:25:07","guid":{"rendered":"https:\/\/m2comms.com\/?p=13214"},"modified":"2023-05-15T11:37:54","modified_gmt":"2023-05-15T11:37:54","slug":"the-rise-of-the-cashless-economy","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/10\/the-rise-of-the-cashless-economy\/","title":{"rendered":"The Rise of the Cashless Economy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13214\" class=\"elementor elementor-13214\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Renzo Guevara<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/CASHLESS.jpg\" class=\"attachment-medium_large size-medium_large wp-image-14578\" alt=\"image of cashless payments\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/CASHLESS.jpg 1500w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/CASHLESS-300x200.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/CASHLESS-1024x683.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/CASHLESS-720x480.jpg 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>The Philippines continues to be a cash economy, but e-wallets and cashless payments are ushering in a new digital space for everyone. How did e-wallets convince a cash-first economy to use digital money? How did they accomplish what traditional banks have been trying to do for several years now?<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\"><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"faeug-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"faeug-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia;\" data-offset-key=\"faeug-0-0\">Less<\/span><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"faeug-0-0\"> is more<\/span><\/h2><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"ck7vk-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ck7vk-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ck7vk-0-0\">How do you change something that generations have been so accustomed to for so long? Making transactions is a simple concept to grasp. If you want to purchase something, you pay the necessary amount for it. It is one of the earliest things taught to children using toy cashiers and Monopoly board games. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"688a6-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"688a6-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"688a6-0-0\">It\u2019s easy to think that the trend toward going digital with money started when the COVID-19 pandemic first came and forced everyone to reduce physical contact with each other. The world has always been looking for ways to make finances faster, easier, and safer. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"4gbn9-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4gbn9-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4gbn9-0-0\">Think about what you had to do before. Every transaction you did during the day required you to pull out a wallet or coin purse. Public transportation required extra change, your morning coffee and daily food were paid in cash while waiting in line alongside others and whatever other errand you may have. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"386ie-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"386ie-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"386ie-0-0\">No one likes bringing around a thick wallet or a heavy coin purse. From carrying around bags of gold and silver to eventually printing on paper bills, the money system has been evolving towards portability. Carrying as much as you can while carrying nothing at all. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"9mr6h-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9mr6h-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9mr6h-0-0\">The earliest example of this came in the form of credit\/debit cards and checks. Quick in-and-out payment options eliminate the few extra minutes spent making sure you brought the right amount of money, counting what you have to pay, and making sure that you receive the correct amount of change. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"5n4pl-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5n4pl-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5n4pl-0-0\">That\u2019s not even mentioning the extra burden of worrying about losing whatever amount of money you have, especially if you\u2019re carrying a large amount. And what if you finally reach the store and realize that you don\u2019t have enough to pay? <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"aask4-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"aask4-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aask4-0-0\">Going cashless with transactions is the way to go. Fast, efficient, convenient, <\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins; font-style: italic;\" data-offset-key=\"aask4-0-1\">relatively <\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aask4-0-2\">safe, and you eliminate the extra feeling of guilt when you give a bunch of cash bills to the cashier when you do retail therapy.<\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"aask4-2-0\"> The good news is, you only really need a phone to go digital with your money. What used to only be a concept seen in the likes of sci-fi stories is now happening in today\u2019s society. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"6avdt-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6avdt-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"6avdt-0-0\">Mobility of payments<\/span><\/h2><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"5pcf5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5pcf5-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5pcf5-0-0\">A survey conducted by <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.finder.com\/digital-wallet-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5pcf5-1-0\">finder.com<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5pcf5-2-1\">estimated that around 150 million Americans have used digital payment methods. 66% of survey participants said it was because of convenience. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"3esg8-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3esg8-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3esg8-0-0\">Further proof that it will be the preferred payment method sometime in the future is that 85% of Gen-Z have embraced digital wallets with 81% of millennials following shortly after. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"99oer-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"99oer-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"99oer-0-0\">Phone payments have been around since 1997 when Coca-Cola set up vending machines that people can purchase from using texts. What the COVID-19 pandemic has done is to further expose people to the <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.financederivative.com\/the-rise-of-digital-wallets\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"99oer-1-0\">many benefits<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"99oer-2-0\"> it has. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"j2vl-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"j2vl-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"j2vl-0-0\">Initially, it was just because stores were closed and people were forced to stay at home. Deliveries and online stores became a go-to for any customer. The problem is, money can get <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/time.com\/4918626\/money-germs-microbes-dirty\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"j2vl-1-0\">really dirty<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"j2vl-2-1\">with some claims saying that it can be nastier than a household toilet and that it can carry around diseases from one person to the other. One of the more famous post-apocalyptic video game stories even has \u201c<\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.forbes.com\/sites\/paultassi\/2020\/03\/30\/the-divisions-virus-ravaged-new-york-feels-deeply-unsettling-now\/?sh=27ad818b3cba\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"j2vl-3-0\">Dollar Flu<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"j2vl-4-0\">\u201d as the main cause of conflict. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"59epd-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"59epd-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-0-0\">And that\u2019s where the likes of <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.gcash.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-1-0\">GCash<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-2-1\">and <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.maya.ph\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-3-0\">Maya<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-4-1\">(formerly PayMaya) came into <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.philstar.com\/business\/business-as-usual\/2019\/07\/15\/1934668\/rise-e-wallets\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-5-0\">popularity<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-6-0\">. The number of Filipinos who are getting into e-wallets are <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/businessmirror.com.ph\/2022\/04\/14\/cashless-economy-drives-high-e-wallet-penetration\/#:~:text=THE%20growth%20of%20the%20cashless,been%20made%20through%20e%2Dwallets\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-7-0\">growing rapidly<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"59epd-8-1\">with the count being 9 million back in 2017, almost tripled in 2020, and now projected to be around 75 million by 2025. Around P2.39 trillion were transferred via e-wallets back in 2020. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"9685r-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9685r-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9685r-0-0\">Nowadays, it feels weirder to pay in cash compared to the quick and easy transactions e-wallets provide. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"7eaur-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7eaur-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7eaur-0-0\">Speaking of speedy transactions, it also solves a geographical problem. You no longer have to go through a carrier delivery service or pay extra fees for bank transfers to send money to people who are far away from your current location. E-wallets can make it all possible with just a few clicks. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"2grpj-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2grpj-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 24px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"2grpj-0-0\">Is cashless the death of cash?<\/span><\/h2><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"i8nq-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"i8nq-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"i8nq-0-0\">Should financial institutions gear up for the inevitable loss of cash? According to the <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/worldpay.globalpaymentsreport.com\/en\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"i8nq-1-0\">Global Payments Report (GPR)<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"i8nq-2-0\">, only 20.5% of global POS transactions were conducted with cash in 2020. This was a 32% reduction from the year prior. It is expected to drop further to 12.7% by 2024. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"1fcru-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1fcru-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"1fcru-0-0\">According to Mike Kresse, head of global B2B payments at FIS, \u201cCash can\u2019t compete with rising expectations for fast, safe, and easy payments. The smartphone was already transforming payments, and the pandemic brought the future faster, accelerating the trends.\u201d<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"bqpqt-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bqpqt-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bqpqt-0-0\">The lesser cash in circulation means that people are less inclined to go visit the bank and the fewer visits to banks means that there will be less need for them to exist in the first place. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"c3v0f-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"c3v0f-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"c3v0f-0-0\">The way society operates nowadays heavily favors snappy processes. We want everything done within a couple of seconds. Customers expect their transactions the moment they make the decision. <\/span><\/div><\/div><div style=\"color: rgba(0, 0, 0, 0.85);\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"1jmev-0-0\">\n<p><span style=\"font-size: 18px;\"><strong><span style=\"color: #000000; background-color: transparent; font-family: Poppins;\" data-offset-key=\"1jmev-0-0\">ALSO READ: <\/span><\/strong><a style=\"background-color: #ffffff;\" href=\"https:\/\/m2comms.com\/2022\/11\/15\/understanding-the-modern-loss-of-our-attention-spans\/\" target=\"_blank\" rel=\"noopener\"><b>Understanding the Modern Loss of our Attention Spans<\/b><\/a><\/span><\/p><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"510js\" data-offset-key=\"8v98e-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8v98e-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8v98e-0-0\">The question isn\u2019t whether or not we should prepare for cash disappearing in the future, we\u2019re already seeing it happen now. Either you get in on it, or you\u2019ll be stuck counting the change while everyone else has moved on.<\/span><\/div><h3><span style=\"color: #000000; font-family: Poppins; font-size: 18px;\"><i>About M2<\/i><\/span><\/h3><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8v98e-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 14px; font-family: Poppins;\" data-offset-key=\"8v98e-0-0\"><em>M2.0 Communications is a <a href=\"https:\/\/m2comms.com\/advisory\/\">Public Relations<\/a> firm and <a href=\"https:\/\/m2comms.com\/reputation\/\">digital marketing agency<\/a> based in Quezon City, Philippines. <\/em><\/span><em style=\"background-color: transparent; color: #000000; font-family: Poppins; text-align: inherit;\">From PR campaigns to <a href=\"https:\/\/m2comms.com\/data-and-analytics\/\">media analytics<\/a>, we are changing the way companies utilize data to understand, plan, and strategize. Click <a href=\"https:\/\/m2comms.com\/case-studies\/\">here<\/a> to see how our communications agency helped our partners achieve their goals.<\/em><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024df7dcd34\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024df7dd54e\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Philippines continues to be a cash economy, but e-wallets and cashless payments are ushering in a new digital space for everyone. How did e-wallets convince a cash-first economy to use digital money? How did they accomplish what traditional banks have been trying to do for several years now? Less is more How do you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13214"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13214"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13214\/revisions"}],"predecessor-version":[{"id":25403,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13214\/revisions\/25403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14578"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}