{"id":13184,"date":"2022-11-10T03:03:38","date_gmt":"2022-11-10T03:03:38","guid":{"rendered":"https:\/\/m2comms.com\/?p=13184"},"modified":"2023-11-09T02:58:27","modified_gmt":"2023-11-09T02:58:27","slug":"the-power-of-nostalgia-marketing","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/10\/the-power-of-nostalgia-marketing\/","title":{"rendered":"Nostalgia Marketing: How Powerful is it?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13184\" class=\"elementor elementor-13184\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Renzo Guevara<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/NOSTALGIA-1024x683.jpg\" class=\"attachment-large size-large wp-image-14572\" alt=\"vintage gadgets for nostalgia marketing\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/NOSTALGIA-1024x683.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/NOSTALGIA-300x200.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/NOSTALGIA-720x480.jpg 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/NOSTALGIA-150x100.jpg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/NOSTALGIA.jpg 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<div class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>Familiarity breeds comfort and comfort generates trust. Consumers are more inclined to buy into something if there is an emotional attachment. Using nostalgia as a marketing tool is a timeless way to get people to resonate with an idea, product, or service.<\/b><\/span><\/span><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\"><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"1p2un-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1p2un-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"1p2un-0-0\">The good old days<\/span><\/h2><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"f5bfs-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"f5bfs-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"f5bfs-0-0\">Don\u2019t you love it whenever you see something that reminds you of the better days? Or at the very least, when you catch something that looks and sounds familiar? <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"7gfpf-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7gfpf-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7gfpf-0-0\">The word \u201c<\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.merriam-webster.com\/words-at-play\/nostalgia-word-origin-history-homesickness\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7gfpf-1-0\">nostalgia<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7gfpf-2-0\">\u201d comes from Ancient Greek via New Latin and it roughly translates into \u201cthe pain of being far away from home\u201d. To wish for something to come back. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"fc76d-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fc76d-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fc76d-0-0\">Krystine Batcho, PhD, a professor of psychology at LeMoyne College and a licensed psychologist spoke to the American Psychological Institution about nostalgia. She mentioned that it helps us <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.apa.org\/news\/podcasts\/speaking-of-psychology\/nostalgia#:~:text=Nostalgia%20by%20motivating%20us%20to,the%20road%20in%20the%20future\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fc76d-1-0\">connect with our past selves<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fc76d-2-0\"> including the people we were with, the relationships we built, and the memories we made. This, in turn, enables us to compare who we are now to what has been, which then, gives us a clearer picture of who we want to be in the future. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"bqai-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"bqai-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"bqai-0-0\">Nostalgia is powerful. It immediately triggers some form of emotion from the individual which means that it will catch their attention. In the world of marketing, what do you think is one of the most important things to be considered when showcasing a product, service, idea, or brand?<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"8vj3m-0-0\"><h2 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8vj3m-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"8vj3m-0-0\">Make them feel something <\/span><\/h2><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"7qt3p-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7qt3p-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7qt3p-0-0\">Familiarity sells. People are quicker to engage with something if they know more about it. There\u2019s a reason why \u201cstrangers\u201d are called the way they are\u2014strange. It\u2019s one of the most basic principles in life that it\u2019s one of the very first things we teach children.<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"b1g54-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"b1g54-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b1g54-0-0\">Consider what <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/gamerant.com\/stranger-things-nostalgia-purpose\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b1g54-1-0\">Netflix\u2019s Stranger Things<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"b1g54-2-0\"> is doing with countless references to 80s pop culture. It is not only aesthetically interesting to look at, but viewers can easily latch onto the storytelling that follows similar beats with the classics. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"9nac2-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9nac2-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9nac2-0-0\">One of the biggest franchises in the world, the Marvel Cinematic Universe (MCU) has been going on for more than a decade (and still counting) with billions earned in revenue following a similar template. Each film makes sure it has at least a couple of callbacks to previous entries in the series while also containing recognizable <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.gamesradar.com\/best-marvel-pop-culture-references-mcu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9nac2-1-0\">pop culture easter eggs<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9nac2-2-0\">. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"7mmk6-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"7mmk6-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"7mmk6-0-0\">Great marketing is getting someone comfortable with whatever you\u2019re selling. You can say as many superlative fluff statements as you can but none of it will matter unless you establish a level of emotional connection. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"cocfi-0-0\"><h3 style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: center;\" data-offset-key=\"cocfi-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cocfi-0-0\">ALSO READ: <\/span><strong><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/m2comms.com\/2022\/11\/10\/the-problem-with-traditional-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"cocfi-1-0\">The Problem with Traditional Marketing<\/span><\/a><\/span><\/strong><\/h3><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"5cjnt-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5cjnt-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5cjnt-0-0\">One of the best and most recent examples of this wasn\u2019t even an intentional marketing strategy. Tropical Hut is one of the oldest fast-food chains in the Philippines. Being founded back in 1962, it was the go-to place for family and friends to enjoy burgers before Jollibee was a thing. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"6drr5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"6drr5-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6drr5-0-0\">As the years went by, new franchises started entering the market and Tropical Hut quietly faded into obscurity. Archaic branding, little to no marketing initiatives, and physical store layouts that look like they were stuck in time from the 90s are all factors that led to Tropical Hut\u2019s decline. In the moments that the brand is brought up, it\u2019s usually the subject of <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"http:\/\/traveltobite.blogspot.com\/2019\/01\/tropical-hut-why-theyre-irrelevant.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6drr5-1-0\">\u201cfailed\u201d<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"6drr5-2-0\"> business conversations. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"etje5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"etje5-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"etje5-0-0\">It wasn\u2019t until a Twitter user <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/dumidyeypee\/status\/1535914548791693313?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1535914548791693313%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fnylonmanila.com%2Ftropical-hut-revivial-2022-hirring-staff-running-out-supplies%2F\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"etje5-1-0\">posted<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"etje5-2-0\"> a picture of an empty Tropical Hut branch he was eating in explaining that he was their only customer. The post was soon followed by a sharing of how he and his family would always eat the food of the now aging fast food franchise. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"40id5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"40id5-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"40id5-0-0\">The public eventually caught on and started sharing their own classic experiences with the food of Tropical Hut. Nostalgia became the main driver to get people to start talking about the brand in a positive light once again. More <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.cnnphilippines.com\/life\/leisure\/food\/2022\/6\/21\/tropical-hut-nostalgia-wave-photo-essay.html\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"40id5-1-0\">posts<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"40id5-2-0\"> from different netizens showcasing the food and explaining how branches are now selling out their stocks early during the day <\/span><span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"40id5-2-1\">have successfully <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.the-tea.sucks\/blog\/the-comeback-of-tropical-hut\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"40id5-3-0\">revitalized<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-family: Poppins; font-size: 18px;\" data-offset-key=\"40id5-4-0\"> a fast food chain that was just running on fumes<\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"40id5-4-1\">.<\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"91oko-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"91oko-0-0\"><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/nylonmanila.com\/tropical-hut-revivial-2022-hirring-staff-running-out-supplies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"91oko-0-0\">Tropical Hut\u2019s resurgence<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"91oko-1-0\"> became one of 2022\u2019s biggest surprises. If a few months ago, branches were worrying about the scarcity of customers, they\u2019re now worrying about the lack of supplies to meet the ever-growing demand. The public was basically selling the brand themselves. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"5c1of-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"5c1of-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"5c1of-0-0\">As far as we know, none of this was intended by Tropical Hut. It was a result of a random social media post talking about the brand through nostalgic eyes and it caught momentum. Without spending a single penny, Tropical Hut was able to capture one of the most important things a brand can ever hope for\u2014consumer affinity. <\/span><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"64q8r\" data-offset-key=\"2j3n5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2j3n5-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"2j3n5-0-0\">What if more brands utilize nostalgia in a more active manner? Is going backward the new way forward? Consumers will always look for brands they can trust and easily connect with. What better way to do that than appeal to what we all find ourselves fondly daydreaming about, the good ol\u2019 days. <\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"2j3n5-0-0\">\n<p style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px;\"><em style=\"text-align: inherit;\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3pjk4-0-0\">M2.0 Communications, one of the leading <a href=\"https:\/\/m2comms.com\/\">PR companies in the Philippines<\/a>, offers <a href=\"https:\/\/m2comms.com\/reputation\/\">public relations<\/a> and <a href=\"https:\/\/m2comms.com\/reputation\/\">social media marketing services<\/a> to help you reach your target audience, increase brand awareness, and build connections. <a href=\"https:\/\/m2comms.com\/case-studies\/\">Click here<\/a> to learn more about our work.<\/span><\/em><\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024e1af20df\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-66024e1af2a0a\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Familiarity breeds comfort and comfort generates trust. Consumers are more inclined to buy into something if there is an emotional attachment. Using nostalgia as a marketing tool is a timeless way to get people to resonate with an idea, product, or service. The good old days Don\u2019t you love it whenever you see something that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":14572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13184"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13184"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13184\/revisions"}],"predecessor-version":[{"id":32938,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13184\/revisions\/32938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14572"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}