{"id":13146,"date":"2022-11-10T02:25:54","date_gmt":"2022-11-10T02:25:54","guid":{"rendered":"https:\/\/m2comms.com\/?p=13146"},"modified":"2023-11-09T02:46:40","modified_gmt":"2023-11-09T02:46:40","slug":"crisis-communication-key-personalities-in-times-of-crisis-how-to-read-the-room","status":"publish","type":"post","link":"https:\/\/m2comms.com\/2022\/11\/10\/crisis-communication-key-personalities-in-times-of-crisis-how-to-read-the-room\/","title":{"rendered":"Crisis Communication: How to Read the Room"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13146\" class=\"elementor elementor-13146\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-051aa9d e-flex e-con-boxed e-con e-parent\" data-id=\"051aa9d\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6199531 elementor-widget elementor-widget-heading\" data-id=\"6199531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By: Samantha Wong<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3c2c0 e-con-full e-flex e-con e-parent\" data-id=\"aa3c2c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6a41d elementor-widget elementor-widget-image\" data-id=\"7b6a41d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/KEY-PERSONALITIES-1024x683.jpg\" class=\"attachment-large size-large wp-image-14547\" alt=\"crisis communication strategist\" srcset=\"https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/KEY-PERSONALITIES-1024x683.jpg 1024w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/KEY-PERSONALITIES-300x200.jpg 300w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/KEY-PERSONALITIES-720x480.jpg 720w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/KEY-PERSONALITIES-150x100.jpg 150w, https:\/\/m2comms.com\/wp-content\/uploads\/2022\/12\/KEY-PERSONALITIES.jpg 1500w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5314fabf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5314fabf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48758761\" data-id=\"48758761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf9644 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf9644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div class=\"styles_container__2HrV1\">\n<div class=\"styles_wrapper__2m9rN\">\n<p class=\"ant-typography styles_subHeading__1pW5i styles_quote__heading__ztJRq\" style=\"text-align: center;\"><span style=\"font-family: georgia, palatino, serif;\"><span style=\"font-size: 24px;\"><b>In times of crisis, the general public look to key personalities to use their platform to contribute to crisis communication conversations\u2014or at the very least, expect them to read the room.\u00a0<\/b><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db2f3 elementor-widget elementor-widget-text-editor\" data-id=\"b0db2f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 24px;\"><!-- wp:paragraph --><\/span><\/p>\n<div>\n<div>\n<div style=\"text-align: center;\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"75v3m\" data-offset-key=\"el9gg-0-0\">\n<div style=\"text-align: left;\" data-offset-key=\"el9gg-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div data-block=\"true\" data-editor=\"6j1en\" data-offset-key=\"eavfq-0-0\">\n<div data-offset-key=\"eavfq-0-0\">\n<div style=\"color: rgba(0, 0, 0, 0.85); font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif; font-size: 14px; white-space: pre-wrap; text-align: center !important;\" data-block=\"true\" data-editor=\"6vjit\" data-offset-key=\"54ek1-0-0\"><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"ct8jq-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"ct8jq-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ct8jq-0-0\">Clear, concise, and consistent communication is crucial during times of crisis. All people from all walks of life are expected to band together and reduce the impact of a crisis through effective communication. And in this digital age, key personalities have the influence and platform to make the most amount of difference.<\/span><\/p><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ct8jq-0-2\">The ongoing COVID-19 pandemic has only <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8420553\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ct8jq-1-0\">heightened the need<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"ct8jq-2-0\"> for effective crisis communication. Nowadays, the general public is attentive not only to government officials but also to key personalities and how they participate in these conversations. But there are times when crisis communication isn\u2019t just reflected in what is said, but also in what isn\u2019t. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"4hq3f-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"4hq3f-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"4hq3f-0-0\">As the saying goes, actions speak louder than words. In times of environmental, economic, and social turmoil, people look to key personalities and their capability to influence others. This means the spotlight is on them from reporters, experts, and even ordinary citizens who are deciding whether or not these moves are socially-conscious of the times.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"e27oq-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"e27oq-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"e27oq-0-0\">The Mistake of Not Reading the Room<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"1291d-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1291d-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"1291d-0-0\">According to the National Democratic Institute, many of the key principles of effective crisis communication are founded on <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.ndi.org\/sites\/default\/files\/Crisis%20Communication%20Guide%20-%20English%20%281%29.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"1291d-1-0\">empathy and trustworthiness<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"1291d-2-0\">\u2014this applies to both words and actions.<\/span><\/p><p><span style=\"background-color: transparent; color: #000000; font-family: Poppins; font-size: 18px; text-align: inherit;\">We don\u2019t have to look too far for a timely example.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"8rbm3-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8rbm3-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-0-0\">Meteorologists expected super typhoon Karding (Noru) to hit the Northern regions of the Philippines on September 25 in the late afternoon. Besides news updates on torrential rains and fierce winds, online users were greeted with <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/bongbongmarcos\/status\/1574024007879655424\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-1-0\">President Ferdinand Marcos Jr.\u2019s scheduled vlog<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-2-1\">from his recent visit to the US for the UN General Assembly\u2014a whole <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/dost_pagasa\/status\/1573785198868643840\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-3-0\">16 hours after the announcement<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-4-1\">of Karding\u2019s intensification. Despite Marcos Jr.\u2019s subsequent crisis communication efforts following his vlog update, his action already <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/twitter.com\/nickvillavecer\/status\/1574033565700202500\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-5-0\">left a bad impression<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8rbm3-6-0\">.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"dcdta-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"dcdta-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"dcdta-0-0\">The general public is also hyper-aware of key personalities who don\u2019t understand the lived truths of those not like them. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"8b1r5-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"8b1r5-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8b1r5-0-0\">Just back in March\u2014amidst lockdown lay-offs and persisting cases of gender inequality in the workplace\u2014socialite Kim Kardashian notoriously <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.the-tea.sucks\/blog\/nobody-wants-to-work-these-days-kim-k-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8b1r5-1-0\">advised women<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8b1r5-2-0\"> to \u201cget your fu**ing a** up and work\u201d in an interview with <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/variety.com\/2022\/tv\/features\/kardashians-hulu-kris-kim-khloe-1235198939\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8b1r5-3-0\">Variety<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"8b1r5-4-0\">. As Kim K boasts over $4 billion in net worth, she ultimately failed to champion the \u201chard working women in the workplace\u201d message she intended to. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"9kgor-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9kgor-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9kgor-0-0\">And as expected, many netizens didn\u2019t take kindly to her piece of unsolicited and \u201c<\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.nbcnews.com\/pop-culture\/celebrity\/kim-kardashian-told-women-get-work-people-are-saying-s-hypocritical-rcna19547\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9kgor-1-0\">hypocritical<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9kgor-2-0\">\u201d advice.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"1fotk-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1fotk-0-0\"><h2><span style=\"color: #000000; background-color: transparent; font-size: 30px; font-family: Georgia; font-weight: bold;\" data-offset-key=\"1fotk-0-0\">Walking the Talk<\/span><\/h2><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"93pfi-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"93pfi-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"93pfi-0-0\">Key personalities often amass large followings due to the <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0363811122000054\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"93pfi-1-0\">trust and respect<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"93pfi-2-0\"> they\u2019ve earned over time. The biggest mistake any influential figure can make during times of crisis is prioritizing one\u2019s own image over goodwill. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"9uk36-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9uk36-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9uk36-0-0\">Chief Medical Advisor to the US President Dr. Anthony Fauci himself advised, \u201cStick with the truth, not what people want to hear.\u2019\u201d<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"1hdnq-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"1hdnq-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"1hdnq-0-0\">So what does empathetic crisis communication in times of crisis look like? <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"9tjng-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"9tjng-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9tjng-0-0\">Just last September 25, Canadian Prime Minister Justin Trudeau made the executive decision to <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www3.nhk.or.jp\/nhkworld\/en\/news\/20220925_14\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9tjng-1-0\">skip out on attending the state funeral<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9tjng-2-1\">of former Japanese Prime Minister Abe Shinzo. Why? It\u2019s because Trudeau was committed to staying in Canada to respond to the devastation caused by <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.reuters.com\/world\/canada-girds-long-haul-after-historic-storm-fiona-ravages-east-coast-2022-09-25\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9tjng-3-0\">storm &#8220;Fiona&#8221;<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"9tjng-4-1\">and to support those ravaged by the storm. <\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"fti8g-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"fti8g-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fti8g-0-0\">Another great example includes Patagonia Founder Yvon Chouinard\u2019s announcement to donate <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/www.the-tea.sucks\/blog\/patagonia-climbs-a-new-peak\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fti8g-1-0\">100% of the company\u2019s non-voting stock<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fti8g-2-1\">to Holdfast Collective, a non-profit organization committed to fighting the climate crisis amidst environmental turmoil. While this may seem like an isolated act or PR stunt if any other company did something like this, Patagonia has been a <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/sustainabilitymag.com\/esg\/patagonia-pioneer-sustainable-sourcing-apparel\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fti8g-3-0\">long-time supporter<\/span><\/a><\/span> <span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"fti8g-4-1\">of climate action and sustainability.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"emcnr-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"emcnr-0-0\"><p><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"emcnr-0-0\">What <a href=\"https:\/\/m2comms.com\/2023\/09\/11\/pr-and-media-relations-expert\/\">media experts<\/a> may fail to advise many influential figures is that the key messaging behind participating in crisis communication lies in the everyday actions and truths lived. Being <\/span><span style=\"position: relative;\"><a style=\"color: #1890ff; cursor: pointer; outline: none; transition-property: color; touch-action: manipulation;\" href=\"https:\/\/fabrikbrands.com\/tone-of-voice-in-a-crisis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #1155cc; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"emcnr-1-0\">tone-deaf<\/span><\/a><\/span><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"emcnr-2-0\">\u2014in actions and words\u2014is the number one killer of any dialogue on crisis communication.<\/span><\/p><\/div><\/div><div style=\"text-align: start;\" data-block=\"true\" data-editor=\"1vlcb\" data-offset-key=\"3pjk4-0-0\"><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3pjk4-0-0\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3pjk4-0-0\">We may not expect the world of the key personalities we follow on social media or on the news; the least they could do is use their platform for good and learn to read the room.<\/span><\/div><div style=\"margin: 1em 0px; position: relative; direction: ltr; text-align: inherit;\" data-offset-key=\"3pjk4-0-0\"><em style=\"text-align: inherit; font-family: -apple-system, BlinkMacSystemFont, Inter, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', sans-serif;\"><span style=\"color: #000000; background-color: transparent; font-size: 18px; font-family: Poppins;\" data-offset-key=\"3pjk4-0-0\">M2.0 Communications, one of the top pr agencies in the Philippines, offers pr services including <a href=\"https:\/\/m2comms.com\/advisory\/\">crisis communication management<\/a> and <a href=\"https:\/\/m2comms.com\/reputation\/\">influencer strategy &amp; management<\/a>. Our communications agency is backed by an experienced senior management team to help you stay ahead of issues and provide practical advice during high-risk situations. Learn more about our work <a href=\"https:\/\/m2comms.com\/case-studies\/\">here<\/a>.<\/span><\/em><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 24px;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247c5e elementor-align-center elementor-widget elementor-widget-ld_button\" data-id=\"c247c5e\" data-element_type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/m2comms.com\/contact\/\"class=\"elementor-button btn btn-solid btn-hover-txt-liquid-x btn-icon-shaped btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\" Send us a message today \" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\t Send us a message today \t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f19c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f19c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67ebd37\" data-id=\"67ebd37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc81d9 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"cdc81d9\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660248fed5fd0\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark>  <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fa7fe elementor-hidden-desktop elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"c1fa7fe\" data-element_type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t<div id=\"ld-fancy-heading-660248fed6a89\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  data-inview=\"true\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;:&quot;.lqd-highlight-inner&quot;,&quot;delayType&quot;:&quot;transition&quot;}\" > <mark class=\"lqd-highlight\"><span class=\"lqd-highlight-txt\"  > More Articles\n <\/span><span class=\"lqd-highlight-inner\"><\/span><\/mark> <\/h2>\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2459 elementor-widget elementor-widget-ld_blog\" data-id=\"9bb2459\" data-element_type=\"widget\" data-widget_type=\"ld_blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"lqd-lp-grid 9bb2459 blog-id-163259481 \"><div class=\"lqd-lp-row row pos-rel d-flex flex-wrap\" ><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33904\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33904 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Logos of the 6 ai keyword research tools featured in the article.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/6-AI-Tools-to-Help-You-Target-the-BEST-Keywords-1-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-16T06:55:14+00:00\">1 month ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" rel=\"bookmark\">6 AI Keyword Research Tools to Help You Target the BEST Keywords for SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/16\/ai-keyword-research-tools\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 social-media technology\"><article id=\"post-33781\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33781 post type-post status-publish format-standard has-post-thumbnail hentry category-social-media category-technology\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photos of the 7 best tech influencers taking over.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/02\/The-7-Best-Pinoy-Tech-Influencers-Taking-Over-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-02-06T09:47:57+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" rel=\"bookmark\">The 7 Best Pinoy Tech Influencers Taking Over<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/02\/06\/best-tech-influencers\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><div class=\"lqd-lp-column d-flex flex-column col-md-4 col-sm-6 marketing\"><article id=\"post-33393\" class=\"lqd-lp pos-rel lqd-lp-style-10 lqd-lp-content-overlay lqd-lp-img-cover d-flex flex-wrap border-radius-4 overflow-hidden h-pt-80 lqd-lp-hover-img-zoom text-start post-33393 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\">\n<div class=\"lqd-lp-img lqd-overlay\"><figure class=\"pos-rel w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1250 700&#039;%2F%3E\" class=\"w-100 h-100 objfit-cover objfit-center ld-lazyload wp-post-image\" alt=\"Photo of a person confused and searching for reasons to tap into voice SEO.\" itemprop=\"image\" data-src=\"https:\/\/m2comms.com\/wp-content\/uploads\/2024\/01\/5-Reasons-to-Tap-Into-Voice-SEO-1250x700.webp\" data-aspect=\"1.7857142857143\" \/><\/figure><\/div>\n<header class=\"lqd-lp-header lqd-overlay d-flex flex-column justify-content-between p-4\">\n\n\t<div class=\"lqd-lp-content-bg lqd-overlay\"><\/div>\n\t<div class=\"lqd-lp-header-top\">\n\t\t<div class=\"lqd-lp-meta text-uppercase ltr-sp-1 font-weight-bold pos-rel z-index-3\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"lqd-lp-header-bottom pos-rel\">\n\n\t\t<time class=\"lqd-lp-date text-uppercase ltr-sp-1 font-weight-bold\" datetime=\"2024-01-18T08:33:38+00:00\">2 months ago<\/time>\n\t\t\n\t\t\n\t\t<h2 class=\"entry-title lqd-lp-title mt-2 mb-0 h5\"><a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" rel=\"bookmark\">5 Reasons to Tap Into Voice SEO<\/a><\/h2>\t\t\n\t<\/div>\n\n<\/header>\n\n<a  href=\"https:\/\/m2comms.com\/2024\/01\/18\/tap-into-voice-seo\/\" class=\"lqd-lp-overlay-link lqd-overlay z-index-2\" tab-index=\"-1\"><\/a><\/article><\/div><\/div><!--\/ .row --><\/div><!--\/ .lqd-lp-grid -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In times of crisis, the general public look to key personalities to use their platform to contribute to crisis communication conversations\u2014or at the very least, expect them to read the room.\u00a0 Clear, concise, and consistent communication is crucial during times of crisis. All people from all walks of life are expected to band together and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[63],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13146"}],"collection":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/comments?post=13146"}],"version-history":[{"count":10,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13146\/revisions"}],"predecessor-version":[{"id":32933,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/posts\/13146\/revisions\/32933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media\/14547"}],"wp:attachment":[{"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/media?parent=13146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/categories?post=13146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m2comms.com\/wp-json\/wp\/v2\/tags?post=13146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}